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The Wise Marketer's marketing & customer loyalty report for the week ending November 30th, 2009...
NEWS: Loylogic unveils iPhone app for loyalty redemptions
Loylogic has announced a complete loyalty programme application that allows for real-time points redemption using the Apple iPhone. The new MobApp turnkey solution enables loyalty programme operators in any country to offer iPhone users the ability to use the mobile channel for their loyalty programme's various features.
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BRIEFING: BAA airport shops to offer Miles & More
Lufthansa Miles & More members travelling to and from the UK can earn WorldPoints when they shop at BAA's UK Airports. From 1st December 2009, once members have earned 250 WorldPoints on their airport shopping, they can exchange these for Miles & More award miles. In addition, from early 2010 ...
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NEWS: Knowing the customer is critical in a recession
During the recession, as retailers battle for consumers' ever-diminishing spending, customers have come to expact - and even demand - an even better shopping experience than before, according to Mike Amos, CEO and founder of Empathica.
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BRIEFING: Wells Fargo launches loyalty e-shopping mall
Wells Fargo has enhanced its rewards programme by adding the Earn More Mall, which provides bonus point opportunities, the ability to purchase retail gift cards, new travel features and benefits, five times as many redemption options, and a redesigned site for easier navigation and improved ...
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BRIEFING: Affluent 'more hopeful' but recession isn't over
A new survey of the wealthiest 10% of US households by the American Affluence Research Center shows that the affluent may have a negative opinion of current business conditions, but they have a positive 12 month outlook for improvements in business conditions and the stock market. In the near ...
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NEWS: Online coupon marketing trends are positive
Four out of five (80%) online coupon marketing campaigns experience higher 'transaction-to-click' rates and transaction rates than non-coupon campaigns, according to a coupon trends study by Experian Marketing Services.
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BRIEFING: Win-Win adds three Deluxe Dining rewards
In Ireland, Win-Win's latest reward, the Win-Win Deluxe Dining offer, contains three different rewards, each being operated through a nationwide spread of restaurants. All three offers are backed by the Restaurant Association of Ireland. The first is Free Lunch, which entitles consumers to a free ...
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BRIEFING: Sears and Kmart launch new rewards card
Just in time for this year's holiday season, Sears and Kmart have launched a new 'ShopYourWay Rewards' programme, through which customers can accumulate and spend rewards and receive bonus rewards and special storewide promotions at Sears Holdings' retailers - Kmart, Sears, including the Lands' ...
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NEWS: Four recession-driven consumer segments found
Four distinct consumer groups have emerged as a result of the ongoing economic downturn, according to a Decitica study that quantified how American consumers' purchasing behaviour has been changed by the recession, and what those shifts will mean to retailers and brands.
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BRIEFING: Real-time PoS loyalty redemptions for Australia
Carlson Marketing and Welcome Real-time have partnered to launch Carlson Marketing Point of Sale Rewards in Australia, which enables customers to redeem points for purchases and helps credit and debit card issuers to deliver personalised offers at the point of sale (POS). The programme enables ...
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BRIEFING: Fly Buys NZ reports 5 millionth redemption
Fly Buys in New Zealand reports that it has recently achieved 5 million reward redemptions. With more than 1.1 million New Zealand households as active Fly Buys Members, the programme has what is claimed to be the highest active household penetration in the world for a loyalty programme: some 71% ...
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NEWS: How customer engagement goes far beyond CRM
Marketers can dramatically strengthen customer relationships by going beyond CRM and customer satisfaction, and instead proactively engaging each customer to provide a better overall customer experience, according to Keith Pearce, senior EMEA marketing director for Genesys.
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BRIEFING: Lowes sends loyalty discounts by SMS
Lowes Foods Fresh Rewards members can now receive targeted digital coupons in text messages, and can reply with a key word in order to have the digital coupon automatically connected to their loyalty account and be ready to scan at checkout. This is made possible by InstaSave's expanded targeted ...
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BRIEFING: RFID sticker turns cellphones into loyalty cards
ViVOtech has launched the ViVOtag sticker with its mLoyalty redemption software so that merchant services providers can enable merchants to deliver targeted mobile advertising, marketing and loyalty programmes to customers' mobile phones. The ViVOtag adds contactless RFID technology to any phone ...
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