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The Wise Marketer's marketing & customer loyalty report for the week ending November 26th, 2009...
NEWS: Online coupon marketing trends are positive
Four out of five (80%) online coupon marketing campaigns experience higher 'transaction-to-click' rates and transaction rates than non-coupon campaigns, according to a coupon trends study by Experian Marketing Services.
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BRIEFING: Win-Win adds three Deluxe Dining rewards
In Ireland, Win-Win's latest reward, the Win-Win Deluxe Dining offer, contains three different rewards, each being operated through a nationwide spread of restaurants. All three offers are backed by the Restaurant Association of Ireland. The first is Free Lunch, which entitles consumers to a free ...
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BRIEFING: Sears and Kmart launch new rewards card
Just in time for this year's holiday season, Sears and Kmart have launched a new 'ShopYourWay Rewards' programme, through which customers can accumulate and spend rewards and receive bonus rewards and special storewide promotions at Sears Holdings' retailers - Kmart, Sears, including the Lands' ...
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NEWS: Four recession-driven consumer segments found
Four distinct consumer groups have emerged as a result of the ongoing economic downturn, according to a Decitica study that quantified how American consumers' purchasing behaviour has been changed by the recession, and what those shifts will mean to retailers and brands.
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BRIEFING: Real-time PoS loyalty redemptions for Australia
Carlson Marketing and Welcome Real-time have partnered to launch Carlson Marketing Point of Sale Rewards in Australia, which enables customers to redeem points for purchases and helps credit and debit card issuers to deliver personalised offers at the point of sale (POS). The programme enables ...
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BRIEFING: Fly Buys NZ reports 5 millionth redemption
Fly Buys in New Zealand reports that it has recently achieved 5 million reward redemptions. With more than 1.1 million New Zealand households as active Fly Buys Members, the programme has what is claimed to be the highest active household penetration in the world for a loyalty programme: some 71% ...
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NEWS: How customer engagement goes far beyond CRM
Marketers can dramatically strengthen customer relationships by going beyond CRM and customer satisfaction, and instead proactively engaging each customer to provide a better overall customer experience, according to Keith Pearce, senior EMEA marketing director for Genesys.
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BRIEFING: Lowes sends loyalty discounts by SMS
Lowes Foods Fresh Rewards members can now receive targeted digital coupons in text messages, and can reply with a key word in order to have the digital coupon automatically connected to their loyalty account and be ready to scan at checkout. This is made possible by InstaSave's expanded targeted ...
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BRIEFING: RFID sticker turns cellphones into loyalty cards
ViVOtech has launched the ViVOtag sticker with its mLoyalty redemption software so that merchant services providers can enable merchants to deliver targeted mobile advertising, marketing and loyalty programmes to customers' mobile phones. The ViVOtag adds contactless RFID technology to any phone ...
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NEWS: Coalitions 'the next big thing' in US marketing?
A panel of customer loyalty experts at the recent US Direct Marketing Association's (DMA) annual meeting explored and explained the rapidly-growing phenomena of coalition loyalty marketing, and concluded that this programme structure has not only been successful in other countries but may well become 'the next big thing' in customer retention in North America.
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BRIEFING: Dunnhumby heads for Canada with Metro
In Canada, Metro has partnered with consulting and marketing services firm, Dunnhumby, to form Dunnhumby Canada. The joint venture's mission is to better satisfy Metro's customers' needs through the development and implementation of customer-centric strategies. Following the models which currently ...
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BRIEFING: Select Guest offers new members double points
Omni Hotels' Select Guest loyalty programme is, for a limited time, offering new members double stay credits on stays booked via the web site. The enhanced three-tiered programme features three membership levels: Gold, Platinum and Black. On joining, guests will immediately qualify for the ...
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NEWS: British shoppers are least loyal, most price-aware
The British are Europe's most discerning shoppers when it comes to getting the best deal, according to a global study by self-service technology provider NCR.
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BRIEFING: One-in-three want mobile loyalty schemes
The second annual HipCricket Mobile Marketing Survey reveals that while 37% of consumers would be interested in participating in a mobile customer loyalty programme from a brand they trust, 83% say their favourite brand has yet to market to them via their most personal device, their mobile ...
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