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The Wise Marketer's marketing & customer loyalty report for the week ending November 23rd, 2009...
NEWS: Coalitions 'the next big thing' in US marketing?
A panel of customer loyalty experts at the recent US Direct Marketing Association's (DMA) annual meeting explored and explained the rapidly-growing phenomena of coalition loyalty marketing, and concluded that this programme structure has not only been successful in other countries but may well become 'the next big thing' in customer retention in North America.
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BRIEFING: Dunnhumby heads for Canada with Metro
In Canada, Metro has partnered with consulting and marketing services firm, Dunnhumby, to form Dunnhumby Canada. The joint venture's mission is to better satisfy Metro's customers' needs through the development and implementation of customer-centric strategies. Following the models which currently ...
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BRIEFING: Select Guest offers new members double points
Omni Hotels' Select Guest loyalty programme is, for a limited time, offering new members double stay credits on stays booked via the web site. The enhanced three-tiered programme features three membership levels: Gold, Platinum and Black. On joining, guests will immediately qualify for the ...
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NEWS: British shoppers are least loyal, most price-aware
The British are Europe's most discerning shoppers when it comes to getting the best deal, according to a global study by self-service technology provider NCR.
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BRIEFING: One-in-three want mobile loyalty schemes
The second annual HipCricket Mobile Marketing Survey reveals that while 37% of consumers would be interested in participating in a mobile customer loyalty programme from a brand they trust, 83% say their favourite brand has yet to market to them via their most personal device, their mobile ...
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NEWS: Top ten internet retail trends for 2010
The ten most prominent online retailing trends for 2010 and beyond highlight the most important actions that online retailers will need to take to grow their business during the global recovery from the current recession, according to a report by Webloyalty and Verdict Consulting.
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BRIEFING: Air Miles Canada adds Best Western as sponsor
Best Western has signed an expansion agreement to be a new national sponsor in the Canadian Air Miles reward programme. This builds on an existing agreement in which Best Western has been a rewards supplier in the programme since 1995. Now, Air Miles collectors enrolled as Best Western Rewards ...
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NEWS: TrueBlue frequent flyer programme revamped
JetBlue Airways has relaunched its TrueBlue frequent flyer programme, aiming to provide a richer, more rewarding, and more flexible experience for its loyal passengers.
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BRIEFING: MoneyGram Rewards expands into Canada
Global payments company, MoneyGram International, has expanded its MoneyGram Rewards loyalty programme into Canada. The programme, which offers members fee discounts, receive notices, and fast and convenient money transfers, was introduced in the US in 2008, and expanded earlier this year into ...
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NEWS: Top ten marketing media trends for 2010
Looking ahead to 2010, marketers will face continuing hard times with an increasing consumer focus on personal choice in terms of marketing media, according to Drew Neisser of digital marketing agency Renegade, who has compiled what he believes will be the top ten marketing media trends to emerge during the next twelve months and beyond.
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BRIEFING: Choice Privileges reports on growth in 2009
Choice Hotels International has added more than 1.75 million new members to the Choice Privileges rewards programme this year, bringing the programme's global membership to over 9.3 million members. This was a top organisational priority and was achieved by focusing significant resources on ...
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