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The Wise Marketer's marketing & customer loyalty report for the week ending November 19th, 2009...
NEWS: Top ten internet retail trends for 2010
The ten most prominent online retailing trends for 2010 and beyond highlight the most important actions that online retailers will need to take to grow their business during the global recovery from the current recession, according to a report by Webloyalty and Verdict Consulting.
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BRIEFING: Air Miles Canada adds Best Western as sponsor
Best Western has signed an expansion agreement to be a new national sponsor in the Canadian Air Miles reward programme. This builds on an existing agreement in which Best Western has been a rewards supplier in the programme since 1995. Now, Air Miles collectors enrolled as Best Western Rewards ...
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NEWS: TrueBlue frequent flyer programme revamped
JetBlue Airways has relaunched its TrueBlue frequent flyer programme, aiming to provide a richer, more rewarding, and more flexible experience for its loyal passengers.
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BRIEFING: MoneyGram Rewards expands into Canada
Global payments company, MoneyGram International, has expanded its MoneyGram Rewards loyalty programme into Canada. The programme, which offers members fee discounts, receive notices, and fast and convenient money transfers, was introduced in the US in 2008, and expanded earlier this year into ...
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NEWS: Top ten marketing media trends for 2010
Looking ahead to 2010, marketers will face continuing hard times with an increasing consumer focus on personal choice in terms of marketing media, according to Drew Neisser of digital marketing agency Renegade, who has compiled what he believes will be the top ten marketing media trends to emerge during the next twelve months and beyond.
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BRIEFING: Choice Privileges reports on growth in 2009
Choice Hotels International has added more than 1.75 million new members to the Choice Privileges rewards programme this year, bringing the programme's global membership to over 9.3 million members. This was a top organisational priority and was achieved by focusing significant resources on ...
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NEWS: Online loyalty 'best with a personal discount'
Consumers on the internet are apparently embracing the idea of the personalisation of marketing offers, with 74% of internet users saying they want customer loyalty schemes that offer discounts based on their online browsing behaviour, according to a survey commissioned by web content management firm SDL Tridion.
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BRIEFING: Kia Canada launches owner loyalty scheme
Kia Canada has launched the Customers Rewards programme, into which all Kia dealerships are automatically enrolled. The programme is intended to mitigate defection and turn one-time customers into customers for life. Member benefits include discounts toward future dealership purchases, added ...
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NEWS: Gift card usage increasing again, at last
When gift-giving on a fixed budget, 23% of Canadians opt to buy gift cards instead of personal gifts or cash, accoring to the sixth annual gift card market study by Givex and Harris/Decima.
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BRIEFING: Brand Keys launches Spanish brand loyalty index
Brand Keys has announced the results of its first Customer Loyalty Engagement Index in Spain.The survey was done in conjunction with Asociacion de Marcas Renombradas Espanolas (The Brand Association of Spain), Accenture Marketing Science, and Positioning Systems, Brand Keys' marketing partner in ...
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