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The Wise Marketer's marketing & customer loyalty report for the week ending November 16th, 2009...
NEWS: Online loyalty 'best with a personal discount'
Consumers on the internet are apparently embracing the idea of the personalisation of marketing offers, with 74% of internet users saying they want customer loyalty schemes that offer discounts based on their online browsing behaviour, according to a survey commissioned by web content management firm SDL Tridion.
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BRIEFING: Kia Canada launches owner loyalty scheme
Kia Canada has launched the Customers Rewards programme, into which all Kia dealerships are automatically enrolled. The programme is intended to mitigate defection and turn one-time customers into customers for life. Member benefits include discounts toward future dealership purchases, added ...
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NEWS: Gift card usage increasing again, at last
When gift-giving on a fixed budget, 23% of Canadians opt to buy gift cards instead of personal gifts or cash, accoring to the sixth annual gift card market study by Givex and Harris/Decima.
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BRIEFING: Brand Keys launches Spanish brand loyalty index
Brand Keys has announced the results of its first Customer Loyalty Engagement Index in Spain.The survey was done in conjunction with Asociacion de Marcas Renombradas Espanolas (The Brand Association of Spain), Accenture Marketing Science, and Positioning Systems, Brand Keys' marketing partner in ...
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NEWS: Most consumers will swap brands for a good cause
Despite the recession, consumers are still spending with companies and brands that have a clear social purpose, according to third annual Edelman Good Purpose Consumer Study which surveyed 6,000 people in ten countries.
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BRIEFING: BP joins Fuelperks rewards programme
Excentus Corporation and BP have agreed to expand the reach of the fuelperks! Rewards programme, which allows consumers to earn fuel rewards and redeem them instantly at the pump. Under terms of an agreement, BP will become the fuelperks! redemption partner in most of marketing areas in which BP ...
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NEWS: Digital consumer trends for marketers in 2010
While predicting the evolution of the internet and online consumer-related technologies over the next few years will always be guesswork at best, digital strategists from Last Exit believe that there are several trends that seem to be here to stay.
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BRIEFING: eBucks reaches R1 billion in redemptions
In South Africa, eBucks says that members have spent over R1 billion (US$133.3 million) worth of eBucks since the programme's inception nine years ago. One billion Rand's worth of eBucks could be equated to: some 830 million minutes of airtime; almost 286 million Lotto tickets; some 91,145 flat ...
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NEWS: Study finds high loyalty to European mobile operators
Mobile phone users in both the US and Western Europe currently show relatively high intentions of staying with their current operator when purchasing their next device, according to a survey of handset customer loyalty by Strategy Analytics.
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BRIEFING: Radio station offers advertisers Aeroplan miles
Astral Media Radio and Aeroplan have signed an exclusive multi-year business-to-business agreement that will reward more than 20,000 existing and new direct clients of Astral Media Radio's direct radio and web site with Aeroplan Miles when they purchase airtime and web space. As part of the A+ ...
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