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The Wise Marketer's marketing & customer loyalty report for the week ending May 14th, 2009...
NEWS: Brand protection finds favour during recession
Businesses are generally becoming more protective of their brands in the light of the recession, although most are taking action far too late, according to research from intellectual property firm Marks & Clerk.
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BRIEFING: Stop & Shop and Giant step up couponing
The US-based Stop & Shop Supermarket Company has started using the Modiv Shopper personal shopping system in 250 of its Stop & Shop and Giant Food stores. Branded as 'Scan It!' , the system is driven by Motorola's MC17 mobile computers and uses the shopper's loyalty card to ...
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NEWS: Price and time drive consumers to self-service
Price wars and promotions may be saving consumers money but it comes at a personal cost because it takes up their valuable time as they more carefully evaluate brands and make more frequent shopping trips, according to research from NCR Corporation.
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BRIEFING: Air Miles UK moves with The Times
In the UK, The Times and The Sunday Times have launched a twelve month partnership with The Mileage Company (the operator of the Air Miles travel rewards programme) to promote annual seven-day subscriptions to the two newspapers. Those who subscribe for all seven days of the week will earn ...
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NEWS: Brand loyalty now more important for teens
A study of teen and young adult consumers (aged 13 to 21) has found that consumer behavior among females in this age group has shifted more than that of males during the economic recession, according to the CRM and behavioral marketing agency Euro RSCG Discovery.
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BRIEFING: Sobeys adds Foodland to Air Miles in Canada
In Canada, the Air Miles Reward Program is expanding its grocery rewards portfolio as Foodland stores throughout Atlantic Canada begin rewarding customers for their purchases. Air Miles collectors who shop at participating Foodland or Sobeys grocery stores in Atlantic Canada now earn 1 Air ...
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NEWS: Tesco announces details of £150m Clubcard relaunch
Full details of the relaunch of the UK-based Tesco Clubcard loyalty programme have been announced, including £150 million worth of investment that is expected to entice at least one million more customers to join the programme.
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BRIEFING: Soft drink bottle caps become loyalty tokens
Drinkers of Jarritos soft drinks in the US are being given the opportunity to turn in their bottle caps for prizes ranging from music downloads to HDTVs, through a new loyalty rewards promotion called Club Jarritos . Club Jarritos begins this month as a points-under-the-cap promotion through the ...
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NEWS: Marketers take customer community opportunity
Companies are increasingly using social media as part of their corporate marketing and product development strategies, according to a white paper from Sector Intelligence and online brand community provider Passenger.
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BRIEFING: Wealthy consumers name best luxury hotels
For the third year in a row, high net-worth consumers rated Small Luxury Hotels of the World as the 'Best of the Best' among 22 luxury hotel brands in a very competitive and highly rated category, according to the Luxury Brand Status Index (LBSI) survey from The Luxury Institute. But other ...
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