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The Wise Marketer's marketing & customer loyalty report for the week ending May 11th, 2009...
NEWS: Tesco announces details of £150m Clubcard relaunch
Full details of the relaunch of the UK-based Tesco Clubcard loyalty programme have been announced, including £150 million worth of investment that is expected to entice at least one million more customers to join the programme.
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BRIEFING: Soft drink bottle caps become loyalty tokens
Drinkers of Jarritos soft drinks in the US are being given the opportunity to turn in their bottle caps for prizes ranging from music downloads to HDTVs, through a new loyalty rewards promotion called Club Jarritos . Club Jarritos begins this month as a points-under-the-cap promotion through the ...
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NEWS: Marketers take customer community opportunity
Companies are increasingly using social media as part of their corporate marketing and product development strategies, according to a white paper from Sector Intelligence and online brand community provider Passenger.
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BRIEFING: Wealthy consumers name best luxury hotels
For the third year in a row, high net-worth consumers rated Small Luxury Hotels of the World as the 'Best of the Best' among 22 luxury hotel brands in a very competitive and highly rated category, according to the Luxury Brand Status Index (LBSI) survey from The Luxury Institute. But other ...
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NEWS: New focus on acquisition instead of retention?
The majority of financial managers from large UK businesses now favour putting more resources into prospecting for new customers and less into nurturing existing customer relationships, due largely to the current recession, according to a survey by Lloyd James Group.
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BRIEFING: Recession changing consumers' brand habits
Consumers around the world are more wary of trying new consumer goods products when they sense the economy is slowing down, according to the Ipsos Marketing Consumer Goods Study which examined global consumer attitudes and behaviour across 18 countries. In fact, more than half of global ...
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NEWS: India promises a fast-developing loyalty market
The Indian Loyalty market is in its nascent stages, with most companies and consumers only just beginning to learn about the benefits of customer loyalty cards and programmes, according to Shaju Nair, director of global CRM and loyalty for IBS Software.
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BRIEFING: InterContinental partners with e-Rewards
The online market research panel provider e-Rewards has signed a worldwide agreement with InterContinental Hotels Group (IHG) to allow the hotel group's Priority Club Rewards frequent guest programme members to enroll in the e-Rewards opinion panels to earn rewards (including Priority ...
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NEWS: Retail 3.0: what it is, and what it means to loyalty
What is 'Retail 3.0'? Is it just another marketing buzzword, or does it represent a real step forward in retail marketing and enterprise-wide growth strategy? According to Gary Hawkins of Hawkins Strategic, it's not just another buzzword, and it has some very real benefits as well as organisational implications.
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BRIEFING: UK supermarkets adopt 'switch and save' tactics
The latest TNS Worldpanel grocery market share figures, published today for the 12 weeks ending 19th April 2009, continue to show the resilience of the UK's grocery sector with a year-on-year growth rate of 6.2%. According to retail analyst Ed Garner, "This is below our measure of grocery price ...
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