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The Wise Marketer's marketing & customer loyalty report for the week ending June 4th, 2009...
NEWS: South Africans also seeking greater retail value
Seeking value for money has become a top priority for South African consumers, who are likely to remain under considerable financial strain for some time to come, according to Lezanne Human, CEO for the country's popular coalition loyalty programme, eBucks.
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BRIEFING: Carlson Hotels offers '1,000 points, 1,000 hotels'
Carlson Hotels has announced a 1,000 Points, 1,000 Hotels offer enabling members of its GoldPoints Plus frequent guest loyalty programme to earn bonus points by staying at Carlson hotel brands for three nights or longer between 1st June and 31st August 2009. Guests can earn 1,000 bonus Gold ...
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NEWS: Americans happier with imported vehicle brands
In the US, domestic automakers have been subject to a lot of bad press recently, according to Harris Interactive, which surveyed consumers' attitudes toward vehicle brands and found that automakers which consistently take care of their customers and give them a reason to trust their brands are most likely to maintain strong satisfaction and loyalty.
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BRIEFING: SeaMiles reports 24% increase in revenue
SeaMiles, a North American cruise loyalty provider, has announced its first quarter results for the period ending 31st March 2009, reporting total revenue of US$3,194,594 (an increase of 24% over the same quarter in 2008). Income from continuing operations before tax was US$456,893 compared to a ...
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NEWS: Canada's most trusted brands for 2009
In a consumer world where brand choice often comes down to the element of personal trust, Reader's Digest magazine commissioned Harris/Decima to conduct a survey of Canadian consumers, revealing the country's most trusted consumer brands.
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BRIEFING: GolfingCard members get rewards via cellphones
EDataNetworks has recently launched its mobile module, integrated with the backbone technology of its existing loyalty and cause-related marketing systems. The launch of the mobile module began with the company's golfing rewards programme, GolfingCard . The new module helps GolfingCard members to ...
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NEWS: E-retail dissatisfaction hampers economic recovery
Amid market conjecture that the worst days of the recession may be behind us, a report by ForeSee Results and FGI Research suggests that customer satisfaction with many of the largest online retailers is dropping significantly.
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BRIEFING: Webtrends suggests digital marketing metrics
Webtrends, a provider of data collection and analysis tools, has announced the beta version of its standardised model for determining how effectively organisations measure and use the data generated by their online marketing campaigns. The Digital Marketing Maturity Model (DM3) provides a ...
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NEWS: DM timing more important than personalisation
Two-thirds of British consumers claim that they are more likely to respond to direct marketing that reaches them at the right time, compared to only one-third who say that design and personalisation are more likely to encourage them to respond, according to research commission by direct mail production firm GI Direct.
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BRIEFING: US travel agents offered TruCash reward platform
The TruCa$h Imagine travel agent incentive programme has been launched to provide travel agents in the USA with a loyalty programme that rewards and motivates individual agents with cash-based rewards. Designed to motivate and increase sales at the front line, the programme aims to encourage ...
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BRIEFING: Hilton HHonors announces summer rewards
Hilton HHonors, the frequent guest loyalty programme of the Hilton Family of Hotels, has put into place several summer promotions. First, members can earn 10,000 Hilton HHonors bonus points for completing a minimum three-night stay at any Conrad Hotel & Resort or any Waldorf Astoria Collection ...
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