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The Wise Marketer's marketing & customer loyalty report for the week ending May 29th, 2009...
NEWS: DM timing more important than personalisation
Two-thirds of British consumers claim that they are more likely to respond to direct marketing that reaches them at the right time, compared to only one-third who say that design and personalisation are more likely to encourage them to respond, according to research commission by direct mail production firm GI Direct.
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BRIEFING: US travel agents offered TruCash reward platform
The TruCa$h Imagine travel agent incentive programme has been launched to provide travel agents in the USA with a loyalty programme that rewards and motivates individual agents with cash-based rewards. Designed to motivate and increase sales at the front line, the programme aims to encourage ...
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BRIEFING: Hilton HHonors announces summer rewards
Hilton HHonors, the frequent guest loyalty programme of the Hilton Family of Hotels, has put into place several summer promotions. First, members can earn 10,000 Hilton HHonors bonus points for completing a minimum three-night stay at any Conrad Hotel & Resort or any Waldorf Astoria Collection ...
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NEWS: Loyalty moving from marketing to engagement
The Word of Mouth Marketing Association's conference in Florida earlier this month provided some surprising insights, according to contributing editor Bill Hanifin of Hanifin Loyalty, who notes that the loyalty business is desperately re-engineering itself as programme sponsors look for innovations to freshen up their programmes.
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BRIEFING: Air Canada and Spanair to reciprocate
Air Canada and fellow Star Alliance partner Spanair have entered a codeshare agreement that expands their networks between destinations in Canada and Spain. This follows the re-introduction on 1st May 2009 by Air Canada of non-stop flights between Toronto and Madrid. Customers of both airlines ...
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BRIEFING: WestJet Vacations launches e-concierge service
WestJet Vacations has announced a new online concierge service, providing automatically-generated, customised travel web sites and booklets for customers who book holiday packages. Through an arrangement with Vancouver-based Contac, WestJet Vacations' new eConcierge platform aims to offer guests ...
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NEWS: i-Mint grows as coalition loyalty gains popularity
The customer loyalty space in India - one of the world's major developing markets - is packed with successful single-operator loyalty programmes such as Shopper's Stop, Reliance, Tata, but the coalition model is beginning to increase in popularity thanks to its cost-sharing model, according to coalition loyalty operator i-Mint.
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BRIEFING: Givex unveils new touch-screen loyalty kiosk
Givex, a provider of closed-loop card technologies, has launched its latest product - a standalone touchscreen terminal that loyalty programme operators can deploy to help customers manage their loyalty cards and accounts. Givex processes the transactions in real-time so that cardholders always ...
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BRIEFING: GuestBridge unveils new guest loyalty platform
GuestBridge has unveiled the new GuestBridge Guest Loyalty Program , an online frequent diner programme that comes bundled at no extra charge with the company's Online Module . GuestBridge users running either GuestBridge Casual or GuestBridge Reserve can choose to add the optional GuestBridge ...
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NEWS: Seven ideas to stop marketing wastage
In any organisation, marketing is one of the most difficult functions, largely because there's so much to do and so little time, according to Guy Powell of DemandROMI, who warns that wastage in marketing campaigns has become a key 'pain point' during the recession, and suggests seven ideas to stop it happening.
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BRIEFING: Homebase goes live with double Nectar points
In the UK, Homebase customers can now earn Nectar at more than 300 stores. For the launch period (up to 31st May 2009), customers can earn double points for all in-store and online purchases. The launch is being supported by a range of in-store, direct mail, digital and promotional campaigns as ...
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BRIEFING: AirTran partners with the Points Exchange
AirTran Airways' frequent flyer programme, A+ Rewards , has begun trading on the Points.com Global Points Exchange (GPX). The new partnership gives A+ Rewards members the opportunity to trade their A+ credits with users in other participating programmes on GPX. In addition, members can use the ...
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NEWS: Consumers seek more value, not price wars
Marks & Spencer's presence on Britain's high streets is the most valued by shoppers, with one out of five (22%) citing the iconic retailer as the business they would least like to see disappear and a further 22% claiming that it is the most trusted high street retailer, according to a survey commissioned by marketing agency Baber Smith.
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BRIEFING: Curves to offer FlyBuys points for memberships
The Australian loyalty programme, FlyBuys, has partnered with female fitness franchise, Curves, to offer women a greater incentive to get fit. Through the partnership, FlyBuys members can earn 2,500 bonus points (until 18th November 2009) when they sign up for a 12-month direct debit programme at ...
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BRIEFING: PayBack Plus relaunching with new benefits
In Germany, WestLB already has a close relationship with the Sparkasse banks and has also been a partner in the Payback programme for three years, operating the Payback Plus debit card. In Q4 2009, the debit card will be relaunched as a free Maestro card with a payment function as well as a ...
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