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The Wise Marketer's marketing & customer loyalty report for the week ending May 25th, 2009...
NEWS: Consumers seek more value, not price wars
Marks & Spencer's presence on Britain's high streets is the most valued by shoppers, with one out of five (22%) citing the iconic retailer as the business they would least like to see disappear and a further 22% claiming that it is the most trusted high street retailer, according to a survey commissioned by marketing agency Baber Smith.
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BRIEFING: Curves to offer FlyBuys points for memberships
The Australian loyalty programme, FlyBuys, has partnered with female fitness franchise, Curves, to offer women a greater incentive to get fit. Through the partnership, FlyBuys members can earn 2,500 bonus points (until 18th November 2009) when they sign up for a 12-month direct debit programme at ...
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BRIEFING: PayBack Plus relaunching with new benefits
In Germany, WestLB already has a close relationship with the Sparkasse banks and has also been a partner in the Payback programme for three years, operating the Payback Plus debit card. In Q4 2009, the debit card will be relaunched as a free Maestro card with a payment function as well as a ...
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NEWS: New NPS benchmarks for cross-cultural B2B
The Net Promoter and customer experience programme provider Satmetrix has published the '2008 B2B Cross-Cultural Net Promoter Benchmarks' report for the EMEA region, compiled from a global database of web-based customer relationship surveys from 28 B2B companies in the computer hardware, software, consulting, telecoms and manufacturing industries.
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BRIEFING: USPS & Dunkin' Donuts join Easy Savings
The US Postal Service (USPS) and Dunkin' Donuts have both joined the growing list of merchants to provide small businesses with automatic discounts and savings through the MasterCard Easy Savings programme. Eligible MasterCard business credit and signature debit cardholders in the US will ...
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NEWS: Precima publishes top ten customer-centricity ideas
Consumer centricity - a strategy that uses every available consumer insight to steer marketing decisions - has become a key area of focus for retailers and product manufacturers, according to Precima, which has published a white paper that provides ten practical tips for marketers who want to adopt this strategy.
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BRIEFING: Qmiles card cuts redemption prices in half
Qatar National Bank (QNB) has announced the launch of a co-branded credit card redemption promotion, exclusively for QNB Qatar Airways' co-branded MasterCard credit card customers, running until 2nd June 2009. QNB and QNB Al Islami co-branded MasterCard credit card holders who are Privilege Club ...
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NEWS: Italy gets new payment card-based loyalty platform
International Promotion Marketing (IPM) and Welcome Real-time have signed a new partnership agreement to co-launch a range of payment card-based loyalty offerings in Italy.
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BRIEFING: Virgin Flying Club offers business centre access
Virgin Atlantic has launched a global partnership with business workspace provider Regus Group, offering benefits to members of Virgin Atlantic's frequent flyer programme, Flying Club , as well as holders of the Virgin Atlantic American Express Credit Card from MBNA. Flying Club Gold and Silver ...
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NEWS: Coupon response found in 'deep subconscious'
As the economy drives increasing numbers of consumers to use coupons in their bid to save money on everyday expenses, and with coupon web sites already reporting higher usage figures, research from NeuroFocus has examined consumer responses to coupons at the 'deep subconscious' level of the brain.
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BRIEFING: PureHMV loyalty scheme launces in UK
In the UK, HMV has been working closely with Clarity Commerce to launch a new scheme aimed at rewarding its core customers. The PureHMV programme allows customers to earn points both in-store and online, which can then be redeemed for rewards such as VIP tickets to film premieres, gigs and music ...
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