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The Wise Marketer's marketing & customer loyalty report for the week ending May 22nd, 2009...
NEWS: New NPS benchmarks for cross-cultural B2B
The Net Promoter and customer experience programme provider Satmetrix has published the '2008 B2B Cross-Cultural Net Promoter Benchmarks' report for the EMEA region, compiled from a global database of web-based customer relationship surveys from 28 B2B companies in the computer hardware, software, consulting, telecoms and manufacturing industries.
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BRIEFING: USPS & Dunkin' Donuts join Easy Savings
The US Postal Service (USPS) and Dunkin' Donuts have both joined the growing list of merchants to provide small businesses with automatic discounts and savings through the MasterCard Easy Savings programme. Eligible MasterCard business credit and signature debit cardholders in the US will ...
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NEWS: Precima publishes top ten customer-centricity ideas
Consumer centricity - a strategy that uses every available consumer insight to steer marketing decisions - has become a key area of focus for retailers and product manufacturers, according to Precima, which has published a white paper that provides ten practical tips for marketers who want to adopt this strategy.
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BRIEFING: Qmiles card cuts redemption prices in half
Qatar National Bank (QNB) has announced the launch of a co-branded credit card redemption promotion, exclusively for QNB Qatar Airways' co-branded MasterCard credit card customers, running until 2nd June 2009. QNB and QNB Al Islami co-branded MasterCard credit card holders who are Privilege Club ...
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NEWS: Italy gets new payment card-based loyalty platform
International Promotion Marketing (IPM) and Welcome Real-time have signed a new partnership agreement to co-launch a range of payment card-based loyalty offerings in Italy.
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BRIEFING: Virgin Flying Club offers business centre access
Virgin Atlantic has launched a global partnership with business workspace provider Regus Group, offering benefits to members of Virgin Atlantic's frequent flyer programme, Flying Club , as well as holders of the Virgin Atlantic American Express Credit Card from MBNA. Flying Club Gold and Silver ...
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NEWS: Coupon response found in 'deep subconscious'
As the economy drives increasing numbers of consumers to use coupons in their bid to save money on everyday expenses, and with coupon web sites already reporting higher usage figures, research from NeuroFocus has examined consumer responses to coupons at the 'deep subconscious' level of the brain.
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BRIEFING: PureHMV loyalty scheme launces in UK
In the UK, HMV has been working closely with Clarity Commerce to launch a new scheme aimed at rewarding its core customers. The PureHMV programme allows customers to earn points both in-store and online, which can then be redeemed for rewards such as VIP tickets to film premieres, gigs and music ...
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NEWS: More fakes harming brands during recession
Marketers are braced for a rise in online brand attacks while offline they're up against increasingly global and organised counterfeiting operations - fueled largely by the ongoing recession - according to a brand integrity study by the Chief Marketing Office (CMO) Council.
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BRIEFING: Double miles awarded for Alaska Airlines flights
Alaska Airlines has announced that members of its Mileage Plan frequent flyer loyalty programme can now earn double miles on Alaska Airlines and Horizon Air flights from until 30th June 2009. The double miles will also count toward status in the airlines' MVP and MVP Gold elite-level programmes ...
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