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The Wise Marketer's marketing & customer loyalty report for the week ending May 18th, 2009...
NEWS: More fakes harming brands during recession
Marketers are braced for a rise in online brand attacks while offline they're up against increasingly global and organised counterfeiting operations - fueled largely by the ongoing recession - according to a brand integrity study by the Chief Marketing Office (CMO) Council.
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BRIEFING: Double miles awarded for Alaska Airlines flights
Alaska Airlines has announced that members of its Mileage Plan frequent flyer loyalty programme can now earn double miles on Alaska Airlines and Horizon Air flights from until 30th June 2009. The double miles will also count toward status in the airlines' MVP and MVP Gold elite-level programmes ...
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NEWS: 90% of best-in-class retailers have loyalty schemes
Best-in-class companies are 90% more likely than the industry average to operate loyalty card programmes, according to a research report by Aberdeen Group, sponsored by loyalty marketing firm Access Development.
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BRIEFING: Personalised online experiences drive loyalty
The search applications provider Endeca Technologies has published the results of a survey of more than 150 business-to-business (B2B) and business-to-consumer (B2C) e-commerce executives. The results suggest that businesses can attract more customers and boost profits over the coming twelve ...
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NEWS: Brand protection finds favour during recession
Businesses are generally becoming more protective of their brands in the light of the recession, although most are taking action far too late, according to research from intellectual property firm Marks & Clerk.
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BRIEFING: Stop & Shop and Giant step up couponing
The US-based Stop & Shop Supermarket Company has started using the Modiv Shopper personal shopping system in 250 of its Stop & Shop and Giant Food stores. Branded as 'Scan It!' , the system is driven by Motorola's MC17 mobile computers and uses the shopper's loyalty card to ...
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NEWS: Price and time drive consumers to self-service
Price wars and promotions may be saving consumers money but it comes at a personal cost because it takes up their valuable time as they more carefully evaluate brands and make more frequent shopping trips, according to research from NCR Corporation.
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BRIEFING: Air Miles UK moves with The Times
In the UK, The Times and The Sunday Times have launched a twelve month partnership with The Mileage Company (the operator of the Air Miles travel rewards programme) to promote annual seven-day subscriptions to the two newspapers. Those who subscribe for all seven days of the week will earn ...
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NEWS: Brand loyalty now more important for teens
A study of teen and young adult consumers (aged 13 to 21) has found that consumer behavior among females in this age group has shifted more than that of males during the economic recession, according to the CRM and behavioral marketing agency Euro RSCG Discovery.
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BRIEFING: Sobeys adds Foodland to Air Miles in Canada
In Canada, the Air Miles Reward Program is expanding its grocery rewards portfolio as Foodland stores throughout Atlantic Canada begin rewarding customers for their purchases. Air Miles collectors who shop at participating Foodland or Sobeys grocery stores in Atlantic Canada now earn 1 Air ...
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