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The Wise Marketer's marketing & customer loyalty report for the week ending March 12th, 2009...
NEWS: Being 'touchy feely' increases customer loyalty
If marketers want to earn the loyalty of their customers during the economic downturn, it may be time to become more 'touchy feely' by paying closer attention to their feelings, according to the second annual KiwiHost/JRA Customer Service Pulse study.
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BRIEFING: Nortel adds channel partner loyalty incentives
Channel Partners working with Nortel EMEA can help boost their revenue potential and profits thanks to new incentive programmes, including channel loyalty rewards, competitive pricing initiatives, and marketing support for Unified Communications and Multimedia Applications equipment for both SMB ...
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NEWS: Channel marketing needs more intelligence
While indirect sales channels and the channel marketing programmes are often vital in the B2B arena, many organisations have yet to achieve the business value on which their channel programme or strategy was based, according to a white paper from PlanetDNA.
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BRIEFING: Red Mango launches Club Mango loyalty scheme
Red Mango, a seller of non-fat frozen yogurt deserts, has announced the launch of a customer loyalty programme called Club Mango . Available to all customers at Red Mango locations throughout the US, Club Mango programme rewards members with Mango Points that can be redeemed for free Red Mango ...
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NEWS: Permission-based e-mail boosts retail loyalty
The receipt of permission-based email makes shoppers more likely to do business with a particular retailer, as well as generating a more favourable opinion of the retailer and a stronger sense of loyalty to the brand, according to research from Epsilon.
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BRIEFING: US coupon redemption rises 10% in a quarter
Coupon redemption in the fourth quarter of 2008 grew by nearly 10% compared to the fourth quarter of 2007, the first such jump in US coupon redemption since the early 1990s, according to promotions transaction settlement provider Inmar. Consumer response remained strong for the year with 2.6 ...
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NEWS: Four ways to lower the costs of a loyalty scheme
While there is still some debate among marketers about whether loyalty programmes are worth the money that is spent on them, there are lots of ways of running a completely cost-effective loyalty programme, according to Shaju Nair, director of global CRM and loyalty for software firm IBS.
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BRIEFING: Sainsbury's offers bonus Nectar points online
Until 30th April 2009, Nectar cardholders can collect 150 bonus points (triple the usual 50 bonus points) each time they shop at Sainsbury's Online Groceries through Nectar e-Stores, in addition to collecting the usual 2 Nectar points per £1 spent. According to Roger Sniezek, digital director for ...
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NEWS: Financial services e-mail can improve brand loyalty
Financial services companies that send their customers permission-based e-mail messages tend to reap dividends in the form of enhanced credibility and brand loyalty, according to a study by Epsilon, which found that these campaigns can significantly influence both online and offline customer behaviour.
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BRIEFING: Waitrose aims to engage more customers
Waitrose has launched a direct and digital campaign to promote its new online customer engagement programme, MyWaitrose. The programme has been jointly developed by Waitrose, Kitcatt Nohr Alexander Shaw, and Grand Union and was rolled out at the end of February. Based online at the My Waitrose ...
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