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The Wise Marketer's marketing & customer loyalty report for the week ending April 6th, 2009...
NEWS: Three key marketing strategies for the recession
In Belgium, The House of Marketing's sixth annual marketing survey has found that half of the country's marketers are facing both customer loyalty and value challenges now that price-sensitive consumers are postponing many purchases, while 56% have faced budget reductions in 2008 and many more expect further cuts in 2009.
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BRIEFING: Rapid Rewards offers A-List status for 5 flights
Southwest Airlines reports that its frequent flyer programme, Rapid Rewards, is now offering members a chance to earn A-List status by booking and flying 5 roundtrip flights from now until 15th June 2009. Members who qualify will receive A-List status until 31st December 2009. A-List Members are ...
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NEWS: Neolane & IBM help boost marketing effectiveness
Enterprise marketing software provider Neolane is to integrate IBM's DB2 database software into its marketing automation platform, as well as using IBM's InfoSphere Master Data Management (MDM) Server to help marketers with both the relevance and quality of their campaign data.
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BRIEFING: Amex goes after Canadian small businesses
Amex Bank of Canada has launched a Business Platinum Card from American Express , a premium card specifically built for small business owners in Canada. Rewards and premium services for business owners using the card include access to over 600 airport lounges worldwide, the ability to book ...
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NEWS: Fly Buys to reward farmers for business loyalty
New Zealand's farmers are to be rewarded for their combined business and household spending in a single loyalty programme as three of their big ticket items - tractors and heavy machinery, their maintenance, and fertiliser - are added to the popular Fly Buys programme.
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BRIEFING: Aeroplan launches Spring bonus offers
Aeroplan members can earn extra miles during a special spring promotion starting until May 2009. Members can get bonus offers from more than 25 participating partners, including Air Canada, Esso, Home Hardware, Hilton family of Hotels, Hyatt Hotels & Resorts, Avis, and Primus. In addition, members ...
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NEWS: Cashback more popular than miles or rebates
There is a marked increase in consumers choosing cash-back rewards for their credit and debit card usage, compared to traditionally favoured loyalty points, airline miles or rebate programmes, according to the recently published TNS Consumer Credit Card Programme Study.
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BRIEFING: Frequent travellers value points more during downturn
Loylogic has recently canvassed the opinions of more than 4,000 members from over 60 loyalty programmes and has found that, in the current downturn, miles and points are perceived as more valuable to programme members. Two in three (66%) confirm this, while 24% would find them more valuable if ...
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NEWS: Brands escape from multiples with wider intelligence
Many CPG brands are missing a key revenue opportunity by focussing their efforts on multiples such as supermarket chains where returns are diminishing in the tougher economic climate, while there are increasing sales opportunities in the convenience marketplace, according to Marcus Vallance, CEO for UK-based sales consultancy SalesOut.
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BRIEFING: Marriott Rewards offers three nights for two
For a limited time, Marriott Rewards has lowered the points needed to redeem three night stays at participating Marriott, JW Marriott, Renaissance and Courtyard by Marriott resorts. From now until September, when members redeem points for a three night stay, the third night of that stay is free ...
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