 |
The Wise Marketer's marketing & customer loyalty report for the week ending April 3rd, 2009...
NEWS: Neolane & IBM help boost marketing effectiveness
Enterprise marketing software provider Neolane is to integrate IBM's DB2 database software into its marketing automation platform, as well as using IBM's InfoSphere Master Data Management (MDM) Server to help marketers with both the relevance and quality of their campaign data.
... read more
BRIEFING: Amex goes after Canadian small businesses
Amex Bank of Canada has launched a Business Platinum Card from American Express , a premium card specifically built for small business owners in Canada. Rewards and premium services for business owners using the card include access to over 600 airport lounges worldwide, the ability to book ...
... read more
NEWS: Fly Buys to reward farmers for business loyalty
New Zealand's farmers are to be rewarded for their combined business and household spending in a single loyalty programme as three of their big ticket items - tractors and heavy machinery, their maintenance, and fertiliser - are added to the popular Fly Buys programme.
... read more
BRIEFING: Aeroplan launches Spring bonus offers
Aeroplan members can earn extra miles during a special spring promotion starting until May 2009. Members can get bonus offers from more than 25 participating partners, including Air Canada, Esso, Home Hardware, Hilton family of Hotels, Hyatt Hotels & Resorts, Avis, and Primus. In addition, members ...
... read more
NEWS: Cashback more popular than miles or rebates
There is a marked increase in consumers choosing cash-back rewards for their credit and debit card usage, compared to traditionally favoured loyalty points, airline miles or rebate programmes, according to the recently published TNS Consumer Credit Card Programme Study.
... read more
BRIEFING: Frequent travellers value points more during downturn
Loylogic has recently canvassed the opinions of more than 4,000 members from over 60 loyalty programmes and has found that, in the current downturn, miles and points are perceived as more valuable to programme members. Two in three (66%) confirm this, while 24% would find them more valuable if ...
... read more
NEWS: Brands escape from multiples with wider intelligence
Many CPG brands are missing a key revenue opportunity by focussing their efforts on multiples such as supermarket chains where returns are diminishing in the tougher economic climate, while there are increasing sales opportunities in the convenience marketplace, according to Marcus Vallance, CEO for UK-based sales consultancy SalesOut.
... read more
BRIEFING: Marriott Rewards offers three nights for two
For a limited time, Marriott Rewards has lowered the points needed to redeem three night stays at participating Marriott, JW Marriott, Renaissance and Courtyard by Marriott resorts. From now until September, when members redeem points for a three night stay, the third night of that stay is free ...
... read more
NEWS: The time has come to rethink loyalty strategies
Many businesses may need to urgently rethink their approach to keeping customers loyal as the impact of the recession deepens, according to research by The Logic Group which found that, although 52% of UK consumers say they are members of a loyalty scheme, there are still significant opportunities to develop greater loyalty.
... read more
BRIEFING: Delta offers triple miles toward elite status
Delta Air Lines is offering SkyMiles and Northwest WorldPerks members up to triple flown miles toward elite status on select fares purchased for travel until 15th June 2009. Members worldwide may purchase first, business and premium economy fares and earn triple the miles flown toward elite ...
... read more
|
|
|
|
|
|
