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The Wise Marketer's marketing & customer loyalty report for the week ending April 2nd, 2009...
NEWS: Fly Buys to reward farmers for business loyalty
New Zealand's farmers are to be rewarded for their combined business and household spending in a single loyalty programme as three of their big ticket items - tractors and heavy machinery, their maintenance, and fertiliser - are added to the popular Fly Buys programme.
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BRIEFING: Aeroplan launches Spring bonus offers
Aeroplan members can earn extra miles during a special spring promotion starting until May 2009. Members can get bonus offers from more than 25 participating partners, including Air Canada, Esso, Home Hardware, Hilton family of Hotels, Hyatt Hotels & Resorts, Avis, and Primus. In addition, members ...
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NEWS: Cashback more popular than miles or rebates
There is a marked increase in consumers choosing cash-back rewards for their credit and debit card usage, compared to traditionally favoured loyalty points, airline miles or rebate programmes, according to the recently published TNS Consumer Credit Card Programme Study.
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BRIEFING: Frequent travellers value points more during downturn
Loylogic has recently canvassed the opinions of more than 4,000 members from over 60 loyalty programmes and has found that, in the current downturn, miles and points are perceived as more valuable to programme members. Two in three (66%) confirm this, while 24% would find them more valuable if ...
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NEWS: Brands escape from multiples with wider intelligence
Many CPG brands are missing a key revenue opportunity by focussing their efforts on multiples such as supermarket chains where returns are diminishing in the tougher economic climate, while there are increasing sales opportunities in the convenience marketplace, according to Marcus Vallance, CEO for UK-based sales consultancy SalesOut.
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BRIEFING: Marriott Rewards offers three nights for two
For a limited time, Marriott Rewards has lowered the points needed to redeem three night stays at participating Marriott, JW Marriott, Renaissance and Courtyard by Marriott resorts. From now until September, when members redeem points for a three night stay, the third night of that stay is free ...
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NEWS: The time has come to rethink loyalty strategies
Many businesses may need to urgently rethink their approach to keeping customers loyal as the impact of the recession deepens, according to research by The Logic Group which found that, although 52% of UK consumers say they are members of a loyalty scheme, there are still significant opportunities to develop greater loyalty.
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BRIEFING: Delta offers triple miles toward elite status
Delta Air Lines is offering SkyMiles and Northwest WorldPerks members up to triple flown miles toward elite status on select fares purchased for travel until 15th June 2009. Members worldwide may purchase first, business and premium economy fares and earn triple the miles flown toward elite ...
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NEWS: Brands expected to help customers 'find the value'
The contribution that the overall perception of value makes to customer engagement, loyalty, and profitability has increased in significance in the price-value formula that consumers apply (even if it's subconsciously) to decide which brands to buy, according to the latest Brand Keys Customer Loyalty Engagement Index (CLEI).
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BRIEFING: Coca-Cola still has the most brand power
Demonstrating the strength of their respective corporate brands, the top two places in CoreBrand's 2008 Corporate Branding Index have remained unchanged since 2004 with The Coca-Cola Company coming first and Johnson & Johnson coming second. Harley-Davidson moved up one place to 3rd replacing ...
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