 |
The Wise Marketer's marketing & customer loyalty report for the week ending March 30th, 2009...
NEWS: The time has come to rethink loyalty strategies
Many businesses may need to urgently rethink their approach to keeping customers loyal as the impact of the recession deepens, according to research by The Logic Group which found that, although 52% of UK consumers say they are members of a loyalty scheme, there are still significant opportunities to develop greater loyalty.
... read more
BRIEFING: Delta offers triple miles toward elite status
Delta Air Lines is offering SkyMiles and Northwest WorldPerks members up to triple flown miles toward elite status on select fares purchased for travel until 15th June 2009. Members worldwide may purchase first, business and premium economy fares and earn triple the miles flown toward elite ...
... read more
NEWS: Brands expected to help customers 'find the value'
The contribution that the overall perception of value makes to customer engagement, loyalty, and profitability has increased in significance in the price-value formula that consumers apply (even if it's subconsciously) to decide which brands to buy, according to the latest Brand Keys Customer Loyalty Engagement Index (CLEI).
... read more
BRIEFING: Coca-Cola still has the most brand power
Demonstrating the strength of their respective corporate brands, the top two places in CoreBrand's 2008 Corporate Branding Index have remained unchanged since 2004 with The Coca-Cola Company coming first and Johnson & Johnson coming second. Harley-Davidson moved up one place to 3rd replacing ...
... read more
NEWS: FDs to support marketers during the recession
While it is often thought that finance directors (FDs) and CFOs are generally against extra spending on sales and marketing during tough times, the opposite has been found to be true in the UK according to a survey from database marketing firm KDB and Lightspeed Research.
... read more
BRIEFING: Google & WPP award 11 grants for marketing
Eleven research awards have been granted to universities under the auspices of the Google and WPP Marketing Research Awards Programme , which was announced in Autumn 2008. An impressive range of more than 120 entries were received in time for the proposals deadline. The programme is overseen by ...
... read more
NEWS: A busy time for Nectar: changes all round
The UK-based coalition loyalty programme, Nectar, has announced a number of changes that will help the programme to expand, increase its portfolio of services, and serve more consumers.
... read more
BRIEFING: Maritz and Accor Services team up in Europe
The loyalty marketing firm Maritz has entered into a strategic partnership with Accor Services to provide marketing and incentive services to clients in Europe. The agreement means that Maritz will be providing its multi-national clients with motivation, learning, loyalty, recognition, events and ...
... read more
NEWS: Study finds word-of-mouth's impact on loyalty
In an unfavourable economic climate, companies must focus more than ever on superior customer experiences that retain customers and create positive word-of-mouth (WoM), according to the findings of a Net Promoter-based study into the B2C wireless market by Satmetrix.
... read more
BRIEFING: Shoppers Drug Mart launches rewards credit card
In Canada, Shoppers Drug Mart has launched a loyalty points-based credit card with MBNA Canada Bank, allowing cardholders to earn extra Shoppers Optimum Points . Customers can pick up application forms for the new PayPass-enabled Shoppers Optimum MasterCard at any branch of Shoppers Drug Mart ...
... read more
|
|
|
|
|
|
