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The Wise Marketer's marketing & customer loyalty report for the week ending March 27th, 2009...
NEWS: Brands expected to help customers 'find the value'
The contribution that the overall perception of value makes to customer engagement, loyalty, and profitability has increased in significance in the price-value formula that consumers apply (even if it's subconsciously) to decide which brands to buy, according to the latest Brand Keys Customer Loyalty Engagement Index (CLEI).
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BRIEFING: Coca-Cola still has the most brand power
Demonstrating the strength of their respective corporate brands, the top two places in CoreBrand's 2008 Corporate Branding Index have remained unchanged since 2004 with The Coca-Cola Company coming first and Johnson & Johnson coming second. Harley-Davidson moved up one place to 3rd replacing ...
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NEWS: FDs to support marketers during the recession
While it is often thought that finance directors (FDs) and CFOs are generally against extra spending on sales and marketing during tough times, the opposite has been found to be true in the UK according to a survey from database marketing firm KDB and Lightspeed Research.
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BRIEFING: Google & WPP award 11 grants for marketing
Eleven research awards have been granted to universities under the auspices of the Google and WPP Marketing Research Awards Programme , which was announced in Autumn 2008. An impressive range of more than 120 entries were received in time for the proposals deadline. The programme is overseen by ...
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NEWS: A busy time for Nectar: changes all round
The UK-based coalition loyalty programme, Nectar, has announced a number of changes that will help the programme to expand, increase its portfolio of services, and serve more consumers.
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BRIEFING: Maritz and Accor Services team up in Europe
The loyalty marketing firm Maritz has entered into a strategic partnership with Accor Services to provide marketing and incentive services to clients in Europe. The agreement means that Maritz will be providing its multi-national clients with motivation, learning, loyalty, recognition, events and ...
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NEWS: Study finds word-of-mouth's impact on loyalty
In an unfavourable economic climate, companies must focus more than ever on superior customer experiences that retain customers and create positive word-of-mouth (WoM), according to the findings of a Net Promoter-based study into the B2C wireless market by Satmetrix.
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BRIEFING: Shoppers Drug Mart launches rewards credit card
In Canada, Shoppers Drug Mart has launched a loyalty points-based credit card with MBNA Canada Bank, allowing cardholders to earn extra Shoppers Optimum Points . Customers can pick up application forms for the new PayPass-enabled Shoppers Optimum MasterCard at any branch of Shoppers Drug Mart ...
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NEWS: Email marketing 'crucial in the recession'
Email has become a crucial weapon for organisations that are trying to increase the effectiveness of their marketing efforts during the recession, according to the '2009 Email Marketing Census' study by E-Consultancy and Adestra.
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BRIEFING: Fly Buys launches musical loyalty redemptions
Music lovers in New Zealand can now download digital music using their Fly Buys loyalty points thanks to a partnership between Fly Buys and Sony Music. The new FlyBuysMusic.co.nz online music service offers legal music downloads to the programme's 2.2 million card holders and, according to Fly ...
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