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The Wise Marketer's marketing & customer loyalty report for the week ending March 20th, 2009...
NEWS: Permission-based email aids loyalty to CPGs
The receipt of permission-based email from a consumer packaged goods company positively influences consumers' offline purchasing decisions, enhances the company's reputation and generates loyalty to its brands, according to research from loyalty marketing firm Epsilon.
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BRIEFING: Discontinued models damage car-buyer loyalty
According to a new report from R L Polk, vehicle makers that are considering brand or model termination as part of their restructuring plans must take into consideration the potential future business of affected customers. As part of the study, Polk analysed repurchase and defection rates of ...
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NEWS: High-tech firms still don't know their customers
Providers of communications and high-tech products and services give away, on average, 28% of the technical service and support they deliver to business customers each year, simply because they lack insight into what customers are entitled to receive, according to research from Accenture.
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BRIEFING: iPoints signs iammoving.com as latest partner
The UK-based online change-of-address and energy utility switching service provider, iammoving.com, has joined the iPoints online coalition loyalty programme, which will now act as iammoving.com's exclusive loyalty partner to help drive brand awareness by rewarding members with iPoints for energy ...
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NEWS: Credit crunch is changing email marketing
Figures from the latest quarterly 'National Email Benchmarking Report' suggest that email marketers are increasing their campaign focus on retention and contact frequency as they tailor strategies to adapt to the tough economic climate.
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BRIEFING: Health provider launches new rewards scheme
Independence Blue Cross, an independent licensee of the Blue Cross and Blue Shield Association serving Philadelphia and south eastern Pennsylvania, is rewarding members for taking steps toward a healthier lifestyle through an incentive programme, Healthy Lifestyles Rewards. Through the programme ...
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NEWS: Maritz unveils new POS rewards platform
Maritz and Welcome Real-Time have joined forces to launch a new point-of-sale (POS) rewards platform in the United States and Canada, aiming to help retailers increase both sales and customer visits by making it easier for customers to earn and claim rewards.
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BRIEFING: PayBack identifies most at-risk consumer segments
A new service from German loyalty coalition PayBack , called the 'Payback Consumer Monitor', has been set up to identify stable and at-risk consumer sectors in times of economic crisis, based on online surveys among 2,500 of the programme's members. At regular intervals, the service provides ...
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NEWS: DMA publishes first Bluetooth marketing guidelines
The UK Direct Marketing Association's (DMA) Mobile Marketing Council has published a set of best practice guidelines for the Bluetooth marketing industry, aiming to provide clarification on the issue of consent when marketing to consumers, as well as to encourage interest in Bluetooth as a marketing channel.
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BRIEFING: Nectar teams up with pop star for free music
Between 16th March and 6th April 2009, the UK's Nectar collectors are being given the opportunity to download a free song, called Colours of the Rainbow , by pop star Alesha Dixon. In addition, those who sign up for the Nectar Music Store e-mail newsletter will automatically be entered into a ...
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