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The Wise Marketer's marketing & customer loyalty report for the week ending March 16th, 2009...
NEWS: DMA publishes first Bluetooth marketing guidelines
The UK Direct Marketing Association's (DMA) Mobile Marketing Council has published a set of best practice guidelines for the Bluetooth marketing industry, aiming to provide clarification on the issue of consent when marketing to consumers, as well as to encourage interest in Bluetooth as a marketing channel.
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BRIEFING: Nectar teams up with pop star for free music
Between 16th March and 6th April 2009, the UK's Nectar collectors are being given the opportunity to download a free song, called Colours of the Rainbow , by pop star Alesha Dixon. In addition, those who sign up for the Nectar Music Store e-mail newsletter will automatically be entered into a ...
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NEWS: Consumer values are key to brand loyalty
Brand loyalty is highly sought after by marketers because of the relationship between brand loyalty and repetitive buying behaviour that translates into larger market share, according to brand measurement firm TGI, which found that South African consumers are highly brand loyal while Egyptians tend to be less so.
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BRIEFING: Inmar helps settle EZ-PIC paperless coupons
The promotions transaction settlement provider Inmar has penned a deal with promotions technology firm Unicous Marketing to provide financial settlement services for the popular EZ-PIC paperless coupon application. Currently in over 1,900 stores throughout the US, and projected to be in over 3,000 ...
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NEWS: Being 'touchy feely' increases customer loyalty
If marketers want to earn the loyalty of their customers during the economic downturn, it may be time to become more 'touchy feely' by paying closer attention to their feelings, according to the second annual KiwiHost/JRA Customer Service Pulse study.
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BRIEFING: Nortel adds channel partner loyalty incentives
Channel Partners working with Nortel EMEA can help boost their revenue potential and profits thanks to new incentive programmes, including channel loyalty rewards, competitive pricing initiatives, and marketing support for Unified Communications and Multimedia Applications equipment for both SMB ...
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NEWS: Channel marketing needs more intelligence
While indirect sales channels and the channel marketing programmes are often vital in the B2B arena, many organisations have yet to achieve the business value on which their channel programme or strategy was based, according to a white paper from PlanetDNA.
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BRIEFING: Red Mango launches Club Mango loyalty scheme
Red Mango, a seller of non-fat frozen yogurt deserts, has announced the launch of a customer loyalty programme called Club Mango . Available to all customers at Red Mango locations throughout the US, Club Mango programme rewards members with Mango Points that can be redeemed for free Red Mango ...
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NEWS: Permission-based e-mail boosts retail loyalty
The receipt of permission-based email makes shoppers more likely to do business with a particular retailer, as well as generating a more favourable opinion of the retailer and a stronger sense of loyalty to the brand, according to research from Epsilon.
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BRIEFING: US coupon redemption rises 10% in a quarter
Coupon redemption in the fourth quarter of 2008 grew by nearly 10% compared to the fourth quarter of 2007, the first such jump in US coupon redemption since the early 1990s, according to promotions transaction settlement provider Inmar. Consumer response remained strong for the year with 2.6 ...
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