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The Wise Marketer's marketing & customer loyalty report for the week ending June 15th, 2009...
NEWS: Paper cites nine ways to retain customers
A new white paper from Allegiance provides details of nine key ways in which marketers can better retain their customers in a marketplace that does not follow traditional rules.
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BRIEFING: Aeroplan signs Samba Days as latest partner
In Canada, Samba Days has teamed up with Aeroplan to provide gift ideas that go 'outside the box' for all kinds of celebration. Canadians can now earn Aeroplan Miles by purchasing a Samba Days 'themed experience' package from the Aeroplan e-store. In addition, members can redeem their Aeroplan ...
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NEWS: B2B: 40% of happy clients now making referrals
Superior customer service is essential for businesses that serve other businesses, especially during a down economy, because over 40% of businesses will refer other business contacts by word-of-mouth if they're happy with the service they receive, according to a study by The Daniel Group.
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BRIEFING: ICF World Homes to offer TruCash Rewards
ICF World Homes has partnered with DCR Strategies to launch the TruCa$h/ ICF World Homes Prepaid MasterCard , which can be used as a payment vehicle for commissions, incentives, and expenses for ICF sales representatives, independent contractors, and ICF company personnel. Replacing previously ...
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NEWS: Brands missing loyal connection with e-mail
Many brands are failing to optimise their existing customer relationships by not conducting any form of e-mail marketing, despite the fact that 69% of consumers are willing to provide their e-mail address if asked, according to research from e-mail marketing services provider e-Dialog.
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BRIEFING: Mobile networks' rewards drive satisfaction
In the UK mobile phone service market, O2 currently ranks highest in customer satisfaction for pre-pay mobile phone service, while Virgin Mobile ranks highest among pay-monthly mobile phone customers, according to the J.D. Power and Associates 2009 UK Mobile Phone Customer Satisfaction Study ...
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NEWS: DMA launches free eco-tool for marketers
In the UK, the Direct Marketing Association (DMA) has launched a new Environmental Planning Tool (EPT), in the form of an online application that allows direct marketers to produce a tailor-made environmental policy for their organisation.
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BRIEFING: Food Lion rewards loyalty with coupons
In the US, Food Lion has recently launched its Food Lion Private Brand Super Sale , offering shoppers up to US$10 worth of free groceries every time they buy Food Lion brand products and swipe their MVP loyalty card. Customers earn a US$1 coupon for the first four private brand products they buy ...
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NEWS: Study identifies 'recession bounce-back' consumers
In the UK, the ongoing recession is threatening 'brand monogamy', with nearly two-thirds of consumers saying they are less brand-loyal than before, and more than 40% feeling that companies aren't being fair to their customer, according to the latest Insight Report from Experian.
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BRIEFING: Chase launches Ultimate Rewards scheme
Chase Card Services has announced the launch of Ultimate Rewards , available on Chase Freedom and the new Chase Sapphire cards. Ultimate Rewards provides a host of redemption options, and allows cardmembers to view their rewards activity, earn bonus points for shopping, redeem points, book entire ...
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