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The Wise Marketer's marketing & customer loyalty report for the week ending June 12th, 2009...
NEWS: B2B: 40% of happy clients now making referrals
Superior customer service is essential for businesses that serve other businesses, especially during a down economy, because over 40% of businesses will refer other business contacts by word-of-mouth if they're happy with the service they receive, according to a study by The Daniel Group.
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BRIEFING: ICF World Homes to offer TruCash Rewards
ICF World Homes has partnered with DCR Strategies to launch the TruCa$h/ ICF World Homes Prepaid MasterCard , which can be used as a payment vehicle for commissions, incentives, and expenses for ICF sales representatives, independent contractors, and ICF company personnel. Replacing previously ...
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NEWS: Brands missing loyal connection with e-mail
Many brands are failing to optimise their existing customer relationships by not conducting any form of e-mail marketing, despite the fact that 69% of consumers are willing to provide their e-mail address if asked, according to research from e-mail marketing services provider e-Dialog.
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BRIEFING: Mobile networks' rewards drive satisfaction
In the UK mobile phone service market, O2 currently ranks highest in customer satisfaction for pre-pay mobile phone service, while Virgin Mobile ranks highest among pay-monthly mobile phone customers, according to the J.D. Power and Associates 2009 UK Mobile Phone Customer Satisfaction Study ...
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NEWS: DMA launches free eco-tool for marketers
In the UK, the Direct Marketing Association (DMA) has launched a new Environmental Planning Tool (EPT), in the form of an online application that allows direct marketers to produce a tailor-made environmental policy for their organisation.
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BRIEFING: Food Lion rewards loyalty with coupons
In the US, Food Lion has recently launched its Food Lion Private Brand Super Sale , offering shoppers up to US$10 worth of free groceries every time they buy Food Lion brand products and swipe their MVP loyalty card. Customers earn a US$1 coupon for the first four private brand products they buy ...
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NEWS: Study identifies 'recession bounce-back' consumers
In the UK, the ongoing recession is threatening 'brand monogamy', with nearly two-thirds of consumers saying they are less brand-loyal than before, and more than 40% feeling that companies aren't being fair to their customer, according to the latest Insight Report from Experian.
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BRIEFING: Chase launches Ultimate Rewards scheme
Chase Card Services has announced the launch of Ultimate Rewards , available on Chase Freedom and the new Chase Sapphire cards. Ultimate Rewards provides a host of redemption options, and allows cardmembers to view their rewards activity, earn bonus points for shopping, redeem points, book entire ...
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NEWS: Stick-on RFID drives mobile rewards platform
US-based mobile loyalty solutions provider Tetherball has launched a new RFID-based mobile marketing platform that aims to help revolutionise marketing through the mobile channel, with Dairy Queen Mobile Rewards already being based on the technology.
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BRIEFING: Flagstar Bank launches new loyalty scheme
Kobie Marketing and Flagstar Bank have recently teamed up to launch a new loyalty programme called Flagstar Rewards . The programme is based on Kobie's Alchemy rewards platform and offers targeted incentives, including points pooling, flexible travel options and experiential rewards. The ...
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