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The Wise Marketer's marketing & customer loyalty report for the week ending June 11th, 2009...
NEWS: Brands missing loyal connection with e-mail
Many brands are failing to optimise their existing customer relationships by not conducting any form of e-mail marketing, despite the fact that 69% of consumers are willing to provide their e-mail address if asked, according to research from e-mail marketing services provider e-Dialog.
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BRIEFING: Mobile networks' rewards drive satisfaction
In the UK mobile phone service market, O2 currently ranks highest in customer satisfaction for pre-pay mobile phone service, while Virgin Mobile ranks highest among pay-monthly mobile phone customers, according to the J.D. Power and Associates 2009 UK Mobile Phone Customer Satisfaction Study ...
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NEWS: DMA launches free eco-tool for marketers
In the UK, the Direct Marketing Association (DMA) has launched a new Environmental Planning Tool (EPT), in the form of an online application that allows direct marketers to produce a tailor-made environmental policy for their organisation.
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BRIEFING: Food Lion rewards loyalty with coupons
In the US, Food Lion has recently launched its Food Lion Private Brand Super Sale , offering shoppers up to US$10 worth of free groceries every time they buy Food Lion brand products and swipe their MVP loyalty card. Customers earn a US$1 coupon for the first four private brand products they buy ...
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NEWS: Study identifies 'recession bounce-back' consumers
In the UK, the ongoing recession is threatening 'brand monogamy', with nearly two-thirds of consumers saying they are less brand-loyal than before, and more than 40% feeling that companies aren't being fair to their customer, according to the latest Insight Report from Experian.
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BRIEFING: Chase launches Ultimate Rewards scheme
Chase Card Services has announced the launch of Ultimate Rewards , available on Chase Freedom and the new Chase Sapphire cards. Ultimate Rewards provides a host of redemption options, and allows cardmembers to view their rewards activity, earn bonus points for shopping, redeem points, book entire ...
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NEWS: Stick-on RFID drives mobile rewards platform
US-based mobile loyalty solutions provider Tetherball has launched a new RFID-based mobile marketing platform that aims to help revolutionise marketing through the mobile channel, with Dairy Queen Mobile Rewards already being based on the technology.
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BRIEFING: Flagstar Bank launches new loyalty scheme
Kobie Marketing and Flagstar Bank have recently teamed up to launch a new loyalty programme called Flagstar Rewards . The programme is based on Kobie's Alchemy rewards platform and offers targeted incentives, including points pooling, flexible travel options and experiential rewards. The ...
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NEWS: Advanced retail comes alive at Green Hills
In the US, Relevance Partners and The Center for Advanced Retail Technology at Green Hills have launched their new 'Relevance Suite' shopper loyalty software platform, providing customised targeted marketing that is integrated with all retail touchpoints.
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BRIEFING: Air Pacific & Alaska Airlines FFPs reciprocate
Fiji-based Air Pacific and Alaska Airlines have entered into a new codeshare agreement and expanded frequent flyer programme partnership, allowing members to earn and redeem miles on Air Pacific flights to the South Pacific and beyond. The airlines also announced they have established a codeshare ...
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