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The Wise Marketer's marketing & customer loyalty report for the week ending July 2nd, 2009...
NEWS: Case study: Customer-centric loyalty marketing
One of the main challenges behind the continuing succession of improvements demanded by a multi-partner loyalty programme, regardless of industry, is the vast amount of proprietary data shared by the programme's sponsors. Our contributing editor, Bill Hanifin, explains how Zions Cash Rewards rose to the challenge, at the same time achieving true customer-centric loyalty marketing.
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BRIEFING: Best Western Rewards offers free hotel stays
Until 16th August 2009, members of the Best Western Rewards frequent guest loyalty programme who make 2 separate stays in the US or Canada will earn a 16,000 point electronic voucher redeemable for a free night at many of the chain's hotels around the world. A maximum of 2 vouchers can be earned ...
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NEWS: Air Miles Canada sets up online community
In Canada, the Air Miles Reward Programme has launched a new online community for its loyalty programme members, in conjunction with social media marketing software firm Awareness Inc.
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BRIEFING: Compass launches corporate cafe loyalty scheme
The corporate foodservice management company Compass Group has been working with payments processor First Data to develop a tiered customer loyalty programme for corporate cafes and dining centres. The new Zipthru Rewards programme is an automated, points-based loyalty scheme that recognises ...
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NEWS: Relationships rule the wireless roost, study finds
Building and strengthening customer relationships is the key to greater success for wireless service providers, according to the latest Relationship Builder research from Carlson Marketing and Peppers & Rogers Group.
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BRIEFING: Profile cloning helps multiply best customers
The direct marketing firm AmazingMail.com has announced a new predictive modeling service for the small to medium business (SMB) segment. The automated AmazingProspects service allows direct marketers to effectively clone their best customers against consumer and business databases using smart ...
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NEWS: Retailers at risk from the 'anonymous customer'
Retailers without means to consistently identify shoppers and link them with their transactions will become increasingly disadvantaged, regularly underperforming compared to their peers and being penalised in the financial markets, according to a paper by Hawkins Strategic.
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BRIEFING: TAM creates a network of loyalty schemes
The Brazilian airline TAM has announced the launch of its new Multiplus Fidelidade customer loyalty network, which will alllow customers to earn and combine points from a variety of other customer loyalty programmes in a single account and then redeem them for rewards from a range of merchants ...
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NEWS: E-printable coupons help reduce sales fatigue
Marketers using printable coupons and vouchers solely for discounting may be missing a profitable opportunity to grow their market share during the recession, according to Oliver Felstead, European general manager for online coupon provider Couponstar.
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BRIEFING: Play.com launches rewards-based credit card
Play.com has launched a new Play.com Credit Card , which incorporates the PlayPoints reward scheme for use on the company's web site. Cardholders earn 1 PlayPoint for each £1.00 they spend outside of Play.com, and 2 points per £1.00 spent at Play.com. Points are redeemable toward some 8 million ...
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