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The Wise Marketer's marketing & customer loyalty report for the week ending June 26th, 2009...
NEWS: E-printable coupons help reduce sales fatigue
Marketers using printable coupons and vouchers solely for discounting may be missing a profitable opportunity to grow their market share during the recession, according to Oliver Felstead, European general manager for online coupon provider Couponstar.
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BRIEFING: Play.com launches rewards-based credit card
Play.com has launched a new Play.com Credit Card , which incorporates the PlayPoints reward scheme for use on the company's web site. Cardholders earn 1 PlayPoint for each £1.00 they spend outside of Play.com, and 2 points per £1.00 spent at Play.com. Points are redeemable toward some 8 million ...
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NEWS: Who consumers trust most when 'going green'
Industry in general is being increasingly accused by consumers of 'greenwashing' - the practice of making unfounded or misleading claims about the natural or environmentally friendly nature of products and services, according to green marketing expert Jacquelyn Ottman. But who will consumers really trust for their green information, and how can marketers tap into this growing consumer concern?
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BRIEFING: Ikea rolls out instore self service kiosks for loyalty programme
Home furnishings chain, Ikea, has installed in-store self service kiosks to improve customer experience. The kiosks enable customers to sign up for Ikea's Ikea Family loyalty programme, as well as providing them with targeted, early information about upcoming promotions, sales and events. The ...
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NEWS: Most UK firms still ignoring customer insights
Fewer than half of the UK's financial directors and managers think that companies in their industry sector are successfully using customer data to drive marketing initiatives, according to survey by consumer insight firm KDB.
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BRIEFING: Barclaycard plans UK retailer reward scheme
UK payment provider, Barclaycard, is moving forward with its plan to introduce a retailer rewards scheme by signing an agreement with Welcome Real-time to provide the scheme's IT infrastructure. Welcome Real-time will work with Barclaycard to develop the software for a retailer rewards scheme that ...
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NEWS: Expedia offers Nectar point redemptions
In the UK, travel company Expedia has announced that it intends to build upon its partnership with the Nectar coalition loyalty programme by offering its customers the chance to redeem Nectar points for online holiday bookings.
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BRIEFING: MoneyGram Rewards go to Europe & Canada
MoneyGram Rewards, a loyalty programme offering members fee discounts, receive notices, and fast and convenient form-free money transfers, has launched in Germany and will expand to France and Italy this summer and to Spain and Canada in the autumn. The programme was introduced in the US in 2008 ...
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NEWS: Shoppers balancing Green with convenience
A new study from by Ipsos Marketing shows that global consumers care about the state of the natural world, but still relish the conveniences of the modern world.
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BRIEFING: SAS opens EuroBonus Shop with Loylogic
After an implementation period of six months, Loylogic has gone live with the new EuroBonus Reward Shop. The shop has a new look and feel and, from day one, EuroBonus members can redeem EuroBonus Points for over 600 non-flight rewards in shopping categories that include Home & Living, Style & ...
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