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The Wise Marketer's marketing & customer loyalty report for the week ending June 8th, 2009...
NEWS: Stick-on RFID drives mobile rewards platform
US-based mobile loyalty solutions provider Tetherball has launched a new RFID-based mobile marketing platform that aims to help revolutionise marketing through the mobile channel, with Dairy Queen Mobile Rewards already being based on the technology.
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BRIEFING: Flagstar Bank launches new loyalty scheme
Kobie Marketing and Flagstar Bank have recently teamed up to launch a new loyalty programme called Flagstar Rewards . The programme is based on Kobie's Alchemy rewards platform and offers targeted incentives, including points pooling, flexible travel options and experiential rewards. The ...
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NEWS: Advanced retail comes alive at Green Hills
In the US, Relevance Partners and The Center for Advanced Retail Technology at Green Hills have launched their new 'Relevance Suite' shopper loyalty software platform, providing customised targeted marketing that is integrated with all retail touchpoints.
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BRIEFING: Air Pacific & Alaska Airlines FFPs reciprocate
Fiji-based Air Pacific and Alaska Airlines have entered into a new codeshare agreement and expanded frequent flyer programme partnership, allowing members to earn and redeem miles on Air Pacific flights to the South Pacific and beyond. The airlines also announced they have established a codeshare ...
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NEWS: South Africans also seeking greater retail value
Seeking value for money has become a top priority for South African consumers, who are likely to remain under considerable financial strain for some time to come, according to Lezanne Human, CEO for the country's popular coalition loyalty programme, eBucks.
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BRIEFING: Carlson Hotels offers '1,000 points, 1,000 hotels'
Carlson Hotels has announced a 1,000 Points, 1,000 Hotels offer enabling members of its GoldPoints Plus frequent guest loyalty programme to earn bonus points by staying at Carlson hotel brands for three nights or longer between 1st June and 31st August 2009. Guests can earn 1,000 bonus Gold ...
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NEWS: Americans happier with imported vehicle brands
In the US, domestic automakers have been subject to a lot of bad press recently, according to Harris Interactive, which surveyed consumers' attitudes toward vehicle brands and found that automakers which consistently take care of their customers and give them a reason to trust their brands are most likely to maintain strong satisfaction and loyalty.
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BRIEFING: SeaMiles reports 24% increase in revenue
SeaMiles, a North American cruise loyalty provider, has announced its first quarter results for the period ending 31st March 2009, reporting total revenue of US$3,194,594 (an increase of 24% over the same quarter in 2008). Income from continuing operations before tax was US$456,893 compared to a ...
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NEWS: Canada's most trusted brands for 2009
In a consumer world where brand choice often comes down to the element of personal trust, Reader's Digest magazine commissioned Harris/Decima to conduct a survey of Canadian consumers, revealing the country's most trusted consumer brands.
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BRIEFING: GolfingCard members get rewards via cellphones
EDataNetworks has recently launched its mobile module, integrated with the backbone technology of its existing loyalty and cause-related marketing systems. The launch of the mobile module began with the company's golfing rewards programme, GolfingCard . The new module helps GolfingCard members to ...
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