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The Wise Marketer's marketing & customer loyalty report for the week ending June 19th, 2009...
NEWS: BA Miles improves companion voucher offering
The Mileage Company, the UK travel rewards firm behind Air Miles and BA Miles, has announced a new improvement to BA Miles' existing 'Companion Voucher' reward offering, after conducting an in-depth customer feedback study.
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BRIEFING: Asian companies increase customer focus in downturn
Results from IDC's Asia/Pacific Advanced Customer Care and Retention (ACCR) 2009 poll of Asia-based companies indicate that although most are reducing or freezing their investments in IT during this economic downturn, 20% of the respondents will still invest in IT solutions that can help them ...
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NEWS: Loyalty schemes critical to recession survival
As a result of the recession, many marketing budgets have already been greatly reduced. As a result, is has become critically important to use marketing budgets more wisely than ever before, according to Andy Wood, managing director for GI Insight.
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BRIEFING: Fly Buys signs two new points partners
In New Zealand, the Fly Buys coalition loyalty programme has signed two new partners - duty-free retailer DFS Galleria and national cycling brand AvantiPlus. The new partnerships allow New Zealanders to collect Fly Buys points from DFS Galleria, as well as for purchases and servicing at AvantiPlus ...
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NEWS: US retailers top loyalty scheme member count
The US retail sector, led in particular by specialty retailers, crocers, mass merchants and department stores, now accounts for the largest proportion of loyalty programme memberships, according to the 2009 Colloquy Loyalty Census.
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BRIEFING: BI-based marketing rolls out at Green Hills
In the US, the Center for Advanced Retail Technology has announced a new partnership with BVI Networks, a provider of in-store business intelligence and decision support systems. The centre will use BVI's RetailNEXT , which enables retailers and manufacturers to use video, transaction data, and ...
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NEWS: New channels aid loyal customer dialogue
The recent Loyalty Expo 2009 conference in Florida saw nearly 400 delegates gather to share ideas and innovations, with the overall informal theme being the discussion of new channels of communication that have recently become available to loyalty programme sponsors, and ways of fostering more meaningful dialogue with programme members, according to our US contributing editor Bill Hanifin.
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BRIEFING: Accor launches Global Rewards in US
Accor has announced the availability of its integrated Global Rewards programme in the US, aiming to help companies expand globally while offering a common set of opportunities, benefits and reward programmes to their employees around the world, as well as to their customers and sales channel ...
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NEWS: Paper cites nine ways to retain customers
A new white paper from Allegiance provides details of nine key ways in which marketers can better retain their customers in a marketplace that does not follow traditional rules.
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BRIEFING: Aeroplan signs Samba Days as latest partner
In Canada, Samba Days has teamed up with Aeroplan to provide gift ideas that go 'outside the box' for all kinds of celebration. Canadians can now earn Aeroplan Miles by purchasing a Samba Days 'themed experience' package from the Aeroplan e-store. In addition, members can redeem their Aeroplan ...
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