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The Wise Marketer's marketing & customer loyalty report for the week ending July 13th, 2009...
NEWS: New brand switching trends for the recession
Thanks to the recession, many consumers have already abandoned their favourite national brands when it comes to food, household goods, health products, and personal care, according to Epsilon's targeted marketing arm ICOM, which also noted that child care and pet related brands appear largely immune to this trend.
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BRIEFING: Delta & Virgin Blue plan to join forces
Delta Air Lines and the Virgin Blue Airlines Group have announced plans to seek regulatory approval to form a joint venture that will expand both carriers' reach between the US and Australia and the South Pacific. The alliance is expected to allow Delta and Virgin Blue to compete more effectively ...
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BRIEFING: Ford renews Nectar partnership
In the UK, Ford has extended its multi-year partnership contract with the popular coalition loyalty programme, Nectar. The car manufacturer's dealer network joined the Nectar programme in 2003 and remains the only car manufacturer to offer customers the opportunity to collect Nectar points. Ford ...
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NEWS: TV audience engagement to be measured online
The US-based fan-powered web site provider Wetpaint has unveiled the new 'Wetpaint TV Fandex', a measurement tool that gauges online engagement with popular television programmes, aiming to provide marketers with more meaningful metrics than simple viewing audience sizes.
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BRIEFING: FlyBuys loyalty points largely spent on bills
The global financial crisis is prompting more and more Australians to use their loyalty points for shopping vouchers and credit card payments, according to FlyBuys ' general manager, Phil Hawkins, who reported that these redemptions had reached an all-time high of 82% from January through to May ...
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NEWS: Loyalty scheme participation jumps nearly 20%
Despite the recession, US consumer participation in loyalty rewards programmes is on the increase across all demographic segments, according to the latest research from Colloquy, which noted a 19% growth in loyalty scheme participation since the previous study in 2007.
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BRIEFING: SkyMiles offers double flown miles for 2009
Travelers with Delta SkyMiles credit cards can earn double miles for all Delta Air Lines and Northwest Airlines flights until 31st December 2009. New and existing cardmembers can register online before 30th September 2009, then fly on or before 31st December to earn double their flown miles. The ...
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NEWS: Advertising's long-term value rediscovered
With the onset of a deep recession, many marketers may have forgotten the long term value of advertising, according to Guy Powell of DemandROMI, who has studied the end result of two oposing strategies: either doubling the advertising budget or cutting it in half.
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BRIEFING: Consumers bank on loyalty points for holidays
Following similar research in the UK by Air Miles, 20% of US consumers surveyed for the Wyndham Rewards loyalty programme said they would be unable to take their next holiday without using loyalty points or miles, suggesting that the current economic climate has increased the importance of ...
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NEWS: FFPs to spread from airlines to airports?
Frequent flyer programmes (FFPs) have traditionally been the terrain of airlines rather than airports, despite the fact that an airline can't function without an airport, but this situation could be set to change as airports demand greater recogition of their role in passenger management and retention, according to Shaju Nair, director of global CRM and loyalty for software firm IBS.
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BRIEFING: Air Miles reporting uplift thanks to recession
The recession is leading more and more British consumers to collect points and miles with various frequent flyer and travel loyalty schemes, and then cash them in to continue travelling, according to research from The Mileage Company, which operates the Air Miles programme in the UK. The survey ...
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