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The Wise Marketer's marketing & customer loyalty report for the week ending August 6th, 2009...
NEWS: Participation in travel loyalty schemes drops 31%
Travel industry loyalty marketing and rewards programmes have seen a 31.2% decline in active participation since 2007, according to Colloquy's research into US consumer attitudes and perceptions in the recession economy.
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BRIEFING: Just Energy extends TruCash rewards to Ontario
North American energy retailer, Just Energy, and loyalty provider, DCR Strategies, have signed up to provide Just Energy's Ontario-based residential customers with a new Just Energy Prepaid MasterCard, or TruCa$h card. Customers will be eligible for exclusive offers and will earn rewards points ...
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NEWS: How retail promotions can build more loyalty
The combination of a strong strategic focus built upon a sound platform made up of the right categories, brand, and products is what leads to successful retail promotional campaigns, according to a white paper from strategic consulting firm LEK Consulting.
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BRIEFING: Pet retailer joins Aeroplan and Futura Rewards
The Futura Loyalty Group and PJ's Pets/Pets Unlimited have signed a multi-year agreement to launch both Aeroplan Miles and Futura Rewards at their combined 37 retail locations across Canada this autumn. Since launching its partnership with Aeroplan, Futura has signed contracts with over a hundred ...
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NEWS: How to strengthen customer relationships in a crisis
While conventional wisdom suggests that bad news from a brand - whether poor financials or cuts in staff or services - will damage customer relationships and cause distrust among consumers, the latest 'Simplicity Survey' from strategic branding firm Siegel+Gale has found that delivering bad news is actually a marketing opportunity.
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BRIEFING: MoneyGram launches rewards scheme in Canada
MoneyGram is to introduce its MoneyGram Rewards customer loyalty programme in Canada this autumn, offering members fee discounts, 'receive' notices, and fast and convenient form-free money transfers. MoneyGram Rewards was introduced in the US in 2008, where members enjoy the benefits of a ...
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NEWS: WoM marketing worth US$3bn by 2013
Spending on word-of-mouth (WoM) marketing rose by 14.2% to US$1.54 billion in 2008, despite the worst economic recession in 70 years, perhaps aided by downward trends in traditional advertising and marketing media, according to research from PQ Media and WOMMA.
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BRIEFING: Fly Buys operator extends customer insight
Loyalty New Zealand, which manages Fly Buys, is introducing SAS analytics tools to help it generate more accurate predictive and descriptive modelling of consumer spending for the 42 brands that participate in the programme. Head of Fly Buys, Lance Walker, says the greater ability to manipulate ...
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NEWS: Bank customer loyalty still tied to service
Many companies are struggling to weather the turbulent economy and global recession, with financial institutions finding themselves especially challenged in the current environment, according to a survey by relationship management firm Convergys.
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BRIEFING: Nectar extends IT contract with Savvis
The operator of the UK-based coalition loyalty programme, Nectar, has extended its contract agreement with Savvis, an outsourcing provider of managed computing and network infrastructure, to manage the IT infrastructure that supports the business-critical applications of the Nectar programme ...
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