 |
The Wise Marketer's marketing & customer loyalty report for the week ending July 9th, 2009...
NEWS: Loyalty scheme participation jumps nearly 20%
Despite the recession, US consumer participation in loyalty rewards programmes is on the increase across all demographic segments, according to the latest research from Colloquy, which noted a 19% growth in loyalty scheme participation since the previous study in 2007.
... read more
BRIEFING: SkyMiles offers double flown miles for 2009
Travelers with Delta SkyMiles credit cards can earn double miles for all Delta Air Lines and Northwest Airlines flights until 31st December 2009. New and existing cardmembers can register online before 30th September 2009, then fly on or before 31st December to earn double their flown miles. The ...
... read more
NEWS: Advertising's long-term value rediscovered
With the onset of a deep recession, many marketers may have forgotten the long term value of advertising, according to Guy Powell of DemandROMI, who has studied the end result of two oposing strategies: either doubling the advertising budget or cutting it in half.
... read more
BRIEFING: Consumers bank on loyalty points for holidays
Following similar research in the UK by Air Miles, 20% of US consumers surveyed for the Wyndham Rewards loyalty programme said they would be unable to take their next holiday without using loyalty points or miles, suggesting that the current economic climate has increased the importance of ...
... read more
NEWS: FFPs to spread from airlines to airports?
Frequent flyer programmes (FFPs) have traditionally been the terrain of airlines rather than airports, despite the fact that an airline can't function without an airport, but this situation could be set to change as airports demand greater recogition of their role in passenger management and retention, according to Shaju Nair, director of global CRM and loyalty for software firm IBS.
... read more
BRIEFING: Air Miles reporting uplift thanks to recession
The recession is leading more and more British consumers to collect points and miles with various frequent flyer and travel loyalty schemes, and then cash them in to continue travelling, according to research from The Mileage Company, which operates the Air Miles programme in the UK. The survey ...
... read more
NEWS: Aeroplan to launch Italian loyalty coalition
Groupe Aeroplan has announced that it is to launch a coalition loyalty programme in Italy, modeled on the already successful Nectar programme in the UK.
... read more
BRIEFING: Continental Airlines joins the Points Exchange
Points International, owner and operator of the Points.com reward programme management web site, has added Continental Airlines' OnePass frequent flyer programme to its Global Points Exchange (GPX). Members of the programme are now able to establish exchange rates and trade miles between ...
... read more
NEWS: Panic price offers lack consumer relevance
As retailers seek to retain their existing customers during the recession, there has been a major upswing in price promotions, according to research by GI Insight, which also found that many such promotions are largely irrelevant to their recipients.
... read more
BRIEFING: Hilton HHonors offers live concert tickets
Hilton HHonors is providing its members with access to free concert tickets at select amphitheatres and clubs throughout the United States. HHonors members need to register online for the promotion, then make an online booking for a stay at any Hilton Family hotel until 30th September 2009. Such ...
... read more
|
|
|
|
|
|
