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The Wise Marketer's marketing & customer loyalty report for the week ending August 3rd, 2009...
NEWS: WoM marketing worth US$3bn by 2013
Spending on word-of-mouth (WoM) marketing rose by 14.2% to US$1.54 billion in 2008, despite the worst economic recession in 70 years, perhaps aided by downward trends in traditional advertising and marketing media, according to research from PQ Media and WOMMA.
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BRIEFING: Fly Buys operator extends customer insight
Loyalty New Zealand, which manages Fly Buys, is introducing SAS analytics tools to help it generate more accurate predictive and descriptive modelling of consumer spending for the 42 brands that participate in the programme. Head of Fly Buys, Lance Walker, says the greater ability to manipulate ...
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NEWS: Bank customer loyalty still tied to service
Many companies are struggling to weather the turbulent economy and global recession, with financial institutions finding themselves especially challenged in the current environment, according to a survey by relationship management firm Convergys.
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BRIEFING: Nectar extends IT contract with Savvis
The operator of the UK-based coalition loyalty programme, Nectar, has extended its contract agreement with Savvis, an outsourcing provider of managed computing and network infrastructure, to manage the IT infrastructure that supports the business-critical applications of the Nectar programme ...
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NEWS: Can airline loyalty schemes really generate income?
As airlines increasingly face new business and market challenges, there is a growing temptation for them to bolster their financial statements by selling off portions of their operations, according to a white paper from Carlson Marketing.
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BRIEFING: Resort guests to earn free flights for next stay
The rewards-based promotions firm Outside The Box has launched a new incentive programme that allows guests staying at the Mandalay Bay Resort & Casino to instantly receive an electronic travel reward that they can use to book a return trip. Outside The Box, with its travel fulfillment partner ...
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NEWS: Travel loyalty to depend on lifestyle bundles?
More than half of frequent travellers surveyed by Collinson Latitude said they would be happy to buy travel and lifestyle related products and services as a bundled package from a trusted travel brand in addition to their core travel requirements.
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BRIEFING: BMO doubles Air Miles on new MasterCard
In Canada, BMO MasterCard is to go head to head with American Express and other no-fee credit cards. As part of an ongoing strategy to win a greater share of Canadian Air Miles collectors' loyalty, BMO is introducing a new no-fee BMO Air Miles MasterCard credit card. At the same time, BMO has ...
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NEWS: Combined channels provide best marketing results
More than twice as many British consumers say that traditional direct marketing is more likely than digital marketing to encourage them to go to a web site and seriously consider a purchase from a company for the first time, according to a poll by Pitney Bowes.
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BRIEFING: Doc Popcorn launches mobile loyalty scheme
In the US, Doc Popcorn has launched a new mobile "Pop' 'In" loyalty rewards card programme in conjunction with loyalty marketing firm Mocapay, starting with the Cherry Creek Mall location in Denver, Colorado. The mobile 'Pop' 'In' programme is intended to open up a whole new customer acquisition ...
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