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The Wise Marketer's marketing & customer loyalty report for the week ending July 30th, 2009...
NEWS: Can airline loyalty schemes really generate income?
As airlines increasingly face new business and market challenges, there is a growing temptation for them to bolster their financial statements by selling off portions of their operations, according to a white paper from Carlson Marketing.
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BRIEFING: Resort guests to earn free flights for next stay
The rewards-based promotions firm Outside The Box has launched a new incentive programme that allows guests staying at the Mandalay Bay Resort & Casino to instantly receive an electronic travel reward that they can use to book a return trip. Outside The Box, with its travel fulfillment partner ...
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NEWS: Travel loyalty to depend on lifestyle bundles?
More than half of frequent travellers surveyed by Collinson Latitude said they would be happy to buy travel and lifestyle related products and services as a bundled package from a trusted travel brand in addition to their core travel requirements.
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BRIEFING: BMO doubles Air Miles on new MasterCard
In Canada, BMO MasterCard is to go head to head with American Express and other no-fee credit cards. As part of an ongoing strategy to win a greater share of Canadian Air Miles collectors' loyalty, BMO is introducing a new no-fee BMO Air Miles MasterCard credit card. At the same time, BMO has ...
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NEWS: Combined channels provide best marketing results
More than twice as many British consumers say that traditional direct marketing is more likely than digital marketing to encourage them to go to a web site and seriously consider a purchase from a company for the first time, according to a poll by Pitney Bowes.
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BRIEFING: Doc Popcorn launches mobile loyalty scheme
In the US, Doc Popcorn has launched a new mobile "Pop' 'In" loyalty rewards card programme in conjunction with loyalty marketing firm Mocapay, starting with the Cherry Creek Mall location in Denver, Colorado. The mobile 'Pop' 'In' programme is intended to open up a whole new customer acquisition ...
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NEWS: Strengths of merchant-funded rewards explained
The next few months and years are likely to be characterised in marketing history as being innovative times. This is a time in which new marketing strategies are urgently needed to engage and retain customers, according to a white paper by Colloquy and Mall Networks.
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BRIEFING: Self-service expo to offer hands-on testing
From 30th September to 1st October 2009, the Self Service Expo Europe 2009 at Olympia, London, will feature not only the Self Service Expo but also the Digital Signage Show. Apart from showcasing self service and digital signage systems from over 80 international providers, the expo features ...
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NEWS: MMA embraces the mobile affiliate marketer
In the US, the Mobile Marketing Association (MMA) has created a new membership programme specifically tailored for the affiliate marketer operating in the mobile space.
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BRIEFING: Sprint expands Referral Rewards programme
From now until 31st October 2009, Sprint is expanding its Referral Rewards programme, offering customers the chance to earn a US$50 Visa Debit Card (up to a maximum of US$600 each year). Rewards are earned when a customer encourages other new customers to sign up with Sprint. New customers also ...
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