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The Wise Marketer's marketing & customer loyalty report for the week ending July 27th, 2009...
NEWS: Strengths of merchant-funded rewards explained
The next few months and years are likely to be characterised in marketing history as being innovative times. This is a time in which new marketing strategies are urgently needed to engage and retain customers, according to a white paper by Colloquy and Mall Networks.
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BRIEFING: Self-service expo to offer hands-on testing
From 30th September to 1st October 2009, the Self Service Expo Europe 2009 at Olympia, London, will feature not only the Self Service Expo but also the Digital Signage Show. Apart from showcasing self service and digital signage systems from over 80 international providers, the expo features ...
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NEWS: MMA embraces the mobile affiliate marketer
In the US, the Mobile Marketing Association (MMA) has created a new membership programme specifically tailored for the affiliate marketer operating in the mobile space.
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BRIEFING: Sprint expands Referral Rewards programme
From now until 31st October 2009, Sprint is expanding its Referral Rewards programme, offering customers the chance to earn a US$50 Visa Debit Card (up to a maximum of US$600 each year). Rewards are earned when a customer encourages other new customers to sign up with Sprint. New customers also ...
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NEWS: Hotels.com counters loyalty scheme shortcomings
Most American consumers are continuing to spend cautiously while looking for increasing value for money in every purchase they make, according to a survey from Hotels.com, which found that many loyalty and rewards programmes are now failing to provide the value that consumers expect.
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BRIEFING: Barclays India launches multi-channel loyalty scheme
Barclays Bank in India has adopted the loyalty management system from ElectraCard Services, a subsidiary of Opus Software Solutions, to offer the bank's customers various loyalty reward programmes across multiple banking channels. The system allows Barclays to link differential reward programmes ...
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NEWS: Social CRM: a new generation of relationships?
Lithium Technologies, a provider of on-demand customer community solutions, has launched its new 'Social CRM' software suit, providing a platform that helps marketers create a customer-based network of advocates throughout the social web.
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BRIEFING: Digital coupons go nationwide at Safeway USA
In the US, Safeway has announced that its CouponLink programme, which allows customers to load online coupons directly onto their Safeway Club Card , is now available in all of the company's US-based supermarkets. The CouponLink programme, launched online in May 2009 for customers of the ...
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NEWS: Shoppers hungry for greater CPG innovation
While consumers around the world do not find the consumer packaged goods (CPG) sector to be particularly innovative, there is high demand for new food, household and personal products in the market, according to a study conducted by Ipsos Marketing.
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BRIEFING: Aeroplan runs U2-themed loyalty promotion
In Canada, Aeroplan has launched a U2-related music promotion, in which programme members using the web-based Aeroplan Music Store have a chance to win tickets to see U2 live in concert (in new York City), plus 50,000 miles toward their flights, two free nights at the W New York , and a complete ...
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