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The Wise Marketer's marketing & customer loyalty report for the week ending July 23rd, 2009...
NEWS: Hotels.com counters loyalty scheme shortcomings
Most American consumers are continuing to spend cautiously while looking for increasing value for money in every purchase they make, according to a survey from Hotels.com, which found that many loyalty and rewards programmes are now failing to provide the value that consumers expect.
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BRIEFING: Barclays India launches multi-channel loyalty scheme
Barclays Bank in India has adopted the loyalty management system from ElectraCard Services, a subsidiary of Opus Software Solutions, to offer the bank's customers various loyalty reward programmes across multiple banking channels. The system allows Barclays to link differential reward programmes ...
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NEWS: Social CRM: a new generation of relationships?
Lithium Technologies, a provider of on-demand customer community solutions, has launched its new 'Social CRM' software suit, providing a platform that helps marketers create a customer-based network of advocates throughout the social web.
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BRIEFING: Digital coupons go nationwide at Safeway USA
In the US, Safeway has announced that its CouponLink programme, which allows customers to load online coupons directly onto their Safeway Club Card , is now available in all of the company's US-based supermarkets. The CouponLink programme, launched online in May 2009 for customers of the ...
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NEWS: Shoppers hungry for greater CPG innovation
While consumers around the world do not find the consumer packaged goods (CPG) sector to be particularly innovative, there is high demand for new food, household and personal products in the market, according to a study conducted by Ipsos Marketing.
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BRIEFING: Aeroplan runs U2-themed loyalty promotion
In Canada, Aeroplan has launched a U2-related music promotion, in which programme members using the web-based Aeroplan Music Store have a chance to win tickets to see U2 live in concert (in new York City), plus 50,000 miles toward their flights, two free nights at the W New York , and a complete ...
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NEWS: 7 key principles lead to highly loyal customers
Business leaders are placing more importance on customer experience management during the global economic downturn, according to research by feedback management firm Vovici and customer experience consultancy CGA, which identified seven key principles for creating highly loyalty customers.
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BRIEFING: Hilton offers progressive bonus points
Hilton HHonors is offering its members a progressive bonus points promotion. By registering online for the 'Stay 5, Earn 10,000' loyalty points promotion, and then staying at participating hotels between 15th July and 30th September 2009, members can earn 500 bonus points during their first summer ...
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NEWS: Downturn not affecting new mothers, brand study finds
The current threatening economic climate is not stopping people from having children, according to research from the UK-based parenting club, Bounty, which reports that having a new baby is actually helping many modern mothers to cope with the credit crunch.
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BRIEFING: Older workers key to older customer loyalty
Companies which make special efforts to retain and nurture older employees will be more likely to retain the loyalty of older consumers, according to a study by human resources advisor, Chris Roebuck. The study found that there is evidence to suggest that older workers deliver a better service for ...
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BRIEFING: Multiplus Fidelidade adopts Oracle platform
Multiplus Fidelidade, TAM's new loyalty business unit, and Oracle have signed a contract to implement a technology platform using the Oracle Siebel Call Centre and Oracle Siebel CRM Loyalty solutions, which will link the loyalty programmes of partners in diverse industries, from an airline to ...
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