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The Wise Marketer's marketing & customer loyalty report for the week ending July 20th, 2009...
NEWS: 7 key principles lead to highly loyal customers
Business leaders are placing more importance on customer experience management during the global economic downturn, according to research by feedback management firm Vovici and customer experience consultancy CGA, which identified seven key principles for creating highly loyalty customers.
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BRIEFING: Hilton offers progressive bonus points
Hilton HHonors is offering its members a progressive bonus points promotion. By registering online for the 'Stay 5, Earn 10,000' loyalty points promotion, and then staying at participating hotels between 15th July and 30th September 2009, members can earn 500 bonus points during their first summer ...
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NEWS: Downturn not affecting new mothers, brand study finds
The current threatening economic climate is not stopping people from having children, according to research from the UK-based parenting club, Bounty, which reports that having a new baby is actually helping many modern mothers to cope with the credit crunch.
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BRIEFING: Older workers key to older customer loyalty
Companies which make special efforts to retain and nurture older employees will be more likely to retain the loyalty of older consumers, according to a study by human resources advisor, Chris Roebuck. The study found that there is evidence to suggest that older workers deliver a better service for ...
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BRIEFING: Multiplus Fidelidade adopts Oracle platform
Multiplus Fidelidade, TAM's new loyalty business unit, and Oracle have signed a contract to implement a technology platform using the Oracle Siebel Call Centre and Oracle Siebel CRM Loyalty solutions, which will link the loyalty programmes of partners in diverse industries, from an airline to ...
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NEWS: Retail loyalty driven by 'wow factor', study finds
More than half of all consumers have experienced so-called 'Wow factor' shopping experiences, according to a study by a study examining the loyalty dynamics of outstanding shopping interactions by Verde Group, the Retail Council of Canada, and the Jay H. Baker Retail Initiative at the Wharton School.
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BRIEFING: Flying Blue offers online mileage purchases
Points International, the owner and operator of the Points.com reward management web site, has launched a new service to offer members of Air France/KLM's Flying Blue frequent flyer programme the option to purchase award miles online. The new service allows Flying Blue's members to buy miles for ...
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BRIEFING: Western Union's loyalty goes prepaid
Western Union has recently announced plans to enhance The Western Union Gold Card , the company's global customer loyalty programme, by adding a reloadable Visa prepaid card. Western Union will selectively offer the programme starting in July 2009, targeting some 8 million Western Union Gold Card ...
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NEWS: Seven profiles describe consumers in recession
The recession has redefined the UK consumer's spending habits to such an extent that shopping behaviour has changed significantly since one year ago, according to a study by Acxiom, which found that those consumers who are worst off now are not necessarily those who are cutting back the most.
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BRIEFING: Wyndham Rewards partners with PayBack
The Wyndham Rewards frequent guest loyalty programme has launched a "stay twice and earn a free night" promotion for its members in the Europe, the Middle East, Africa and Asia Pacific. The programme has also the German loyalty programme, PayBack , to its network of partners. Until 30th ...
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BRIEFING: Choice Privileges adds charitable redemptions
Choice Hotels has announced that the 8 million+ US members of its Choice Privileges rewards programme can now redeem points for donations to the company's signature cause partner, Rebuilding Together . Members can choose to donate US$5 to Rebuilding Together as a 1,000 point redemption option ...
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NEWS: Celebrity Cruises relaunches the Captain's Club
Celebrity Cruises' multi-tiered customer loyalty programme, the Captain's Club, has been redesigned and relaunched following a series of member-inspired improvements.
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BRIEFING: American Airlines & GOL to start reciprocating
American Airlines has entered into a frequent flyer agreement with GOL Airlines in Brazil, to provide benefits to members of both American's AAdvantage programme and GOL's Smiles programme. The two airlines also say they intend to enter into a codeshare agreement in the near future. The ...
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BRIEFING: Starwood Preferred Guests get summer bonus
Starwood Hotels & Resorts has launched an 'Eternal Summers' promotion which offers travellers savings of up to 30%. To qualify, guests must stay for two or more nights at any of the group's hotels and resorts throughout Europe, Africa and the Middle East, including W Hotels, Westin, Sheraton, The ...
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