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The Wise Marketer's marketing & customer loyalty report for the week ending July 16th, 2009...
NEWS: Retail loyalty driven by 'wow factor', study finds
More than half of all consumers have experienced so-called 'Wow factor' shopping experiences, according to a study by a study examining the loyalty dynamics of outstanding shopping interactions by Verde Group, the Retail Council of Canada, and the Jay H. Baker Retail Initiative at the Wharton School.
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BRIEFING: Flying Blue offers online mileage purchases
Points International, the owner and operator of the Points.com reward management web site, has launched a new service to offer members of Air France/KLM's Flying Blue frequent flyer programme the option to purchase award miles online. The new service allows Flying Blue's members to buy miles for ...
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BRIEFING: Western Union's loyalty goes prepaid
Western Union has recently announced plans to enhance The Western Union Gold Card , the company's global customer loyalty programme, by adding a reloadable Visa prepaid card. Western Union will selectively offer the programme starting in July 2009, targeting some 8 million Western Union Gold Card ...
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NEWS: Seven profiles describe consumers in recession
The recession has redefined the UK consumer's spending habits to such an extent that shopping behaviour has changed significantly since one year ago, according to a study by Acxiom, which found that those consumers who are worst off now are not necessarily those who are cutting back the most.
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BRIEFING: Wyndham Rewards partners with PayBack
The Wyndham Rewards frequent guest loyalty programme has launched a "stay twice and earn a free night" promotion for its members in the Europe, the Middle East, Africa and Asia Pacific. The programme has also the German loyalty programme, PayBack , to its network of partners. Until 30th ...
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BRIEFING: Choice Privileges adds charitable redemptions
Choice Hotels has announced that the 8 million+ US members of its Choice Privileges rewards programme can now redeem points for donations to the company's signature cause partner, Rebuilding Together . Members can choose to donate US$5 to Rebuilding Together as a 1,000 point redemption option ...
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NEWS: Celebrity Cruises relaunches the Captain's Club
Celebrity Cruises' multi-tiered customer loyalty programme, the Captain's Club, has been redesigned and relaunched following a series of member-inspired improvements.
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BRIEFING: American Airlines & GOL to start reciprocating
American Airlines has entered into a frequent flyer agreement with GOL Airlines in Brazil, to provide benefits to members of both American's AAdvantage programme and GOL's Smiles programme. The two airlines also say they intend to enter into a codeshare agreement in the near future. The ...
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BRIEFING: Starwood Preferred Guests get summer bonus
Starwood Hotels & Resorts has launched an 'Eternal Summers' promotion which offers travellers savings of up to 30%. To qualify, guests must stay for two or more nights at any of the group's hotels and resorts throughout Europe, Africa and the Middle East, including W Hotels, Westin, Sheraton, The ...
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NEWS: New brand switching trends for the recession
Thanks to the recession, many consumers have already abandoned their favourite national brands when it comes to food, household goods, health products, and personal care, according to Epsilon's targeted marketing arm ICOM, which also noted that child care and pet related brands appear largely immune to this trend.
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BRIEFING: Delta & Virgin Blue plan to join forces
Delta Air Lines and the Virgin Blue Airlines Group have announced plans to seek regulatory approval to form a joint venture that will expand both carriers' reach between the US and Australia and the South Pacific. The alliance is expected to allow Delta and Virgin Blue to compete more effectively ...
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BRIEFING: Ford renews Nectar partnership
In the UK, Ford has extended its multi-year partnership contract with the popular coalition loyalty programme, Nectar. The car manufacturer's dealer network joined the Nectar programme in 2003 and remains the only car manufacturer to offer customers the opportunity to collect Nectar points. Ford ...
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NEWS: TV audience engagement to be measured online
The US-based fan-powered web site provider Wetpaint has unveiled the new 'Wetpaint TV Fandex', a measurement tool that gauges online engagement with popular television programmes, aiming to provide marketers with more meaningful metrics than simple viewing audience sizes.
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BRIEFING: FlyBuys loyalty points largely spent on bills
The global financial crisis is prompting more and more Australians to use their loyalty points for shopping vouchers and credit card payments, according to FlyBuys ' general manager, Phil Hawkins, who reported that these redemptions had reached an all-time high of 82% from January through to May ...
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