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The Wise Marketer's marketing & customer loyalty report for the week ending January 9th, 2009...
NEWS: How vouchers could help counter the retail slump
While economic problems around the world are encouraging consumers to save money rather than to spend it freely, consumers are still keen to shop for bargains with the aid of vouchers and discounts, according to the UK-based online consumer offer provider VoucherSeeker.
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BRIEFING: Hawk customers to donate 10% to the USO
Hawk Electronics, a division of Teletouch Communications, has announced that it is extending its recently introduced customer affinity and charitable donation programme called 'What If 10%' to support the USO (United Service Organisation). The programme allows participating customers to ...
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NEWS: E-retail satisfaction shows tomorrow's winners & losers
A study of customer satisfaction with top retail web sites during the 2008 holiday season has shed a little extra light on which online retailers are expected to thrive most during 2009.
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BRIEFING: Starwood helps loyal guests with airport security
Starwood Hotels & Resorts' frequent guest loyalty programme, Starwood Preferred Guest, has launched an offer to help members pass through airport security more quickly and easily. The hotel group has teamed up with Verified Identity Pass, an airport security fast-pass service, to reward Platinum ...
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NEWS: Auto insurers lacking 'at risk' customer detection
While 85% of auto insurance customers say they are loyal to their existing provider, more than one-third of these policyholders have shopped around for a new provider, according to the '2008 Insurance Retention/Defection Study' from J.D. Power and Associates.
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BRIEFING: Hudson's Bay Company continues with Air Miles
Canada's largest diversified general merchandise retailer, Hudson's Bay Company, has recently signed another multi-year renewal agreement as a national sponsor and rewards supplier in the Canadian Air Miles reward programme. As a top-fifteen Air Miles sponsor, Hbc operates more than 600 retail ...
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NEWS: How employee engagement affects the bottom line
With businesses increasingly looking for ways to increase sales and profits, engaged employees have become a critical component in high customer engagement levels, according to a new white paper published by feedback management solutions firm Allegiance.
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BRIEFING: Corporate Rewards offers musical redemptions
In the UK, Corporate Rewards has joined forces with The Licensing Agency (TLA) to launch a music download platform to be used as part of its online motivation programme. The UK-based motivation agency now offers music download vouchers to reward clients' sales forces or resellers when achieving ...
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NEWS: How LG built a new brand in the mobile market
Most of the market share in the mobile phone handset industry was owned by four major players - Nokia, Motorola, Samsung and Sony Ericsson - until 2004. While having long been a minor player in the industry, LG was known for its 'follower image' as a generic mobile phone maker, so the company embarked on a brand-building programme of epic proportions.
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BRIEFING: JetBlue adds extra rewards for pets that fly
JetBlue Airways has launched its JetPaws in-cabin pet programme to provide pet owners with helpful 'travel pettiquette' guidelines, outlining the social graces of jetting with small dogs and cats. As part of the new programme, customers will also receive 2 bonus award points for each flight ...
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