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The Wise Marketer's marketing & customer loyalty report for the week ending February 2nd, 2009...
NEWS: Loyalty association launches web-based resource
A new market-driven, web-based resource has been announced by the recently formed loyalty marketer's association, Loyalty 360, offering an unbiased set of guidelines and tools for customer loyalty, incentives, rewards, engagement, and insights.
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BRIEFING: Thanks Again offers fuel rewards with FuelLinks
The operator of the US-based rewards programme, Thanks Again, has announced that members are being offered a new type of reward - free fuel - via the FuelLinks loyalty programme. Thanks Again members can now select FuelLinks as their preferred reward, and then redeem points for fuel at more than ...
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NEWS: Youth brands succeeding despite the recession
Several US retailers are targeting the country's younger consumers in an apparently successful effort to prosper during the economic downturn, according to the latest ForecastIQ analysis from Prosper Technologies and BIGresearch.
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BRIEFING: Retailers still not checking debt histories
Many retailers are failing to protect themselves from the threat of bad debt, according to a Vanson Bourne survey conducted on behalf of SPSS. The survey was conducted to assess industry attitudes toward customer debt in the current troubled economic climate. It found that 36% of retailers ...
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NEWS: Loyalty 2.0: linking loyalty to customers
Information from social networking and media web sites is having an untold influence not only on consumers' purchase decisions but also on customer loyalty, according to an article by Oracle loyalty executive Natalie Kouzeleas, reproduced here by kind permission of MyCustomer.com.
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BRIEFING: BBA to market Red Carpet Alliance rewards system
TransWorld Benefits International (now doing business as 7G Companies) has signed a joint venture agreement between its loyalty division and Business Builder Alliance (BBA), a provider of business solutions to small and mid-sized merchants. Under the terms of the agreement BBA will serve as 7G ...
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NEWS: Tips for engaging e-consumers the Web 2.0 way
Even though online retailers generally out-performed their High Street counterparts over the 2008 holiday shopping period, engaging customers using Web 2.0 technologies is still likely to play a key role in retaining a strong share of consumer wallets during 2009, according to Guy Westlake of web experience consultancy Vignette.
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BRIEFING: Online social network for marketers launched
Marketing Social Network has launched the Online Community Marketing Network, a dedicated social network aimed at marketing professionals. The site provides an outlet for the marketing industry to network, upload images, video and news, and interact via groups, forums and polls. The site focuses ...
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NEWS: Wasteless marketing thanks to customer data analysis
In an environmentally-challenged world it's not surprising that there is a lot of interest in waste, and this principle applies just as much to the marketing department as any other, according to Lance Walker of Fly Buys, New Zealand.
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BRIEFING: Fund companies show poor Net Promoter scores
Reflecting investors' concerns regarding current financial markets and the viability of individual institutions, fund performance is no longer the main driver of mutual fund company loyalty. Cogent Research's newly released Investor Brandscape 2009 report on the attitudes and behaviours of ...
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