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The Wise Marketer's marketing & customer loyalty report for the week ending January 26th, 2009...
NEWS: Recession could make 'Eco' the new 'Green'
While the concept of 'Green Marketing' clearly made some breakthroughs in 2008, the idea of 'Eco Marketing' may be the way ahead for 2009, according to Jacquelyn Ottman and Abigail Cohen of J. Ottman Consulting.
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BRIEFING: Platform-independent retail loyalty system launched
Torex has launched its Torex Loyalty system, a platform-independent, modular, multi-channel system that integrates with a retailer's existing in-store technology to provide a promotions, communications and analysis package. With it, retailers can collect and store key information about customers ...
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NEWS: Brand perception 'most important' in a recession
Walmart is now the USA's most valuable retail brand, followed by Best Buy, The Home Depot, Target, and CVS, according to the latest 'Most Valuable US Retail Brands' ranking from retail brand consultancy Interbrand Design Forum.
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BRIEFING: Kiosks enhance Fresh Grocer's loyalty scheme
Capture Resource has partnered with The Fresh Grocer to enrol members electronically in its Fresh Rewards loyalty programme. Members receive special benefits and discounts when they use their Fresh Rewards card as well as special promotions via mail and email when they opt in during enrolment ...
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NEWS: Retail strategies to counter the recession
Holiday sales performance and competitive performance in 2009 will mark the 'tipping point' for a retail recovery, as 80% of companies are challenged by higher levels of cost of goods sold and lower consumer confidence, according to a survey of 200 retail enterprises by Aberdeen Group.
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BRIEFING: Mercedes Club's US loyalty scheme to continue
Mercedes-Benz Club of America (MBCA) is to continue its Loyalty Reward programme throughout 2009, providing members with benefits including select dealer discounts, a magazine subscription to The Star, and events such as organised race track classes, social gatherings and travel opportunities. The ...
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NEWS: US consumers reveal their retail spending plans
With 10% of US citizens now fearing job cuts, and only 25% remaining confident in the economy, there is a greater-than-ever trend toward household cost-cutting, according to the 'Economic & Consumer Insights for Marketing Executives' briefing from BIGresearch.
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BRIEFING: Best Western offers AAA membership as reward
Best Western Rewards members can now redeem points for membership with AAA, which, in addition to discounts at thousands of partners around the world, offers three miles of free towing from the point of disablement; battery service, flat tyre service; fuel delivery service; and a lockout and key ...
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NEWS: UK grocery shoppers postpone the recession
Although the UK's grocery retail market has become highly defensive and competition remains fierce, the sector's top-line growth of 6% year-on-year shines out against the depressed results reported by other retail sectors, according to the latest TNS Worldpanel grocery market share figures.
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BRIEFING: Brands can benefit from the 'certainty principle'
According to a new book by Brand Keys president Dr Robert Passikoff, and Amy Shea, entitled 'The Certainty Principle' , "consumer engagement" may be the most used phrase of the new marketing century, yet brands still struggle with how to define it - let alone actually achieve it. Any definition ...
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