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The Wise Marketer's marketing & customer loyalty report for the week ending January 19th, 2009...
NEWS: Consumers seek self-service as they cut back
Unprecedented price wars and product promotions by retailers across the board may be saving consumers money in the short term, but it is also costing consumers more of their personal time, according to a survey commissioned by NCR, which found that self-service options in the retail environment are now becoming more sought-after.
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BRIEFING: UK loyalty scheme angles for free fish
The newly-formed Angling Trust, a body representing UK anglers, has launched a loyalty programme for its members called Fish For Free. The programme, developed and operated for the Trust by loyalty management company Reward, allows members to contribute to, or pay for in full, angling equipment ...
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NEWS: Social site helps companies address dissatisfaction
MeasuredUp, a customer service-driven social networking web site, has begun offering businesses the tools they need to turn even the most dissatisfied customers into happy ones through its new 'Direct Connect' platform.
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BRIEFING: 50 more Stop & Shops go 'scan-and-bag'
Stop & Shop Supermarket Company has completed the roll out of Modiv Media's Scan It! scan-and-bag system to 50 additional stores in the Northeast and mid-Atlantic, extending the handheld self-service and media delivery solution to a total of 145 Stop & Shop and Giant Food stores. As shoppers enter ...
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NEWS: Employees reveal truths about their brands
While marketing and product planning teams are seeking ways of improving corporate performance despite decreasing budgets, companies around the world are missing out on critical information that costs nothing to collect, and very little to analyse, according to brand strategy firm Toniq.
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BRIEFING: Check-up service for retailers' co-branded cards
Auriemma Consulting Group (ACG) has launched a "health check-up" service for retailers to help them evaluate co-branded card programme performance and identify options for improvement. It builds on a service that has been used by the vast majority of card issuers in the recent years. A co-brand ...
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NEWS: Maritz unveils new channel engagement strategy
In the quest to generate more sustainable brand commitment and better brand performance, operating channel incentive programmes has become a critical part of the overall marketing strategy for many businesses, according to a new white paper from Maritz.
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BRIEFING: Retailers increasingly turning to Facebook
A social media study recently released by independent interactive marketing agency, Rosetta, reveals that 59% of 100 leading retailers currently have a fan page on Facebook. These include Best Buy, Toys'R'Us, Kohl's and Wal-Mart. According to Rosetta, social media sites continue to be an important ...
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NEWS: Five ways to protect brands during a downturn
Now that all the evidence points to the fact that a recession has arrived, brand owners should be increasingly careful to safeguard their corporate reputation and brand images, according to Canadian reputation management agency AGC Communications, which offers its 'five commandments for brand protection'.
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BRIEFING: HHonors offers double Base Points worldwide
To celebrate its 22nd year as the loyalty programme for the Hilton Family of Hotels, Hilton HHonors is now offering members the ability to earn twice the number of Base points for stays at more than 2,400 participating Hilton Family hotels around the world. Members need to register and then book ...
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