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The Wise Marketer's marketing & customer loyalty report for the week ending February 9th, 2009...
NEWS: Reward scheme members make better advocates
Consumers who are loyalty reward programme members are far more likely to be word-of-mouth (WOM) champions for their favourite brands than non-members, and the more active their programme participation, the more likely they are to spread the word, according to a study by Colloquy.
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BRIEFING: FuelLinks joins the Points.com exchange
MetroSplash Systems Group's loyalty programme, FuelLinks Cash-for-Gas, is now participating in the loyalty programme management web site, Points.com. This means that Points.com members can exchange the rewards (including existing balances) from any of more than forty participating programmes into ...
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NEWS: Outsourced gift cards 'a retail opportunity'
Gift cards represent a big opportunity during the recession for the UK's retailers, despite often being seen as an expensive investment in revenue generation and marketing, according to Rohit Patni from gift card solutions provider YESpay.
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BRIEFING: Valentine's Day bonus for 500 MyPoints members
The online loyalty rewards programme, MyPoints, has announced that it is to help 500 lucky members to save money for Valentine's Day. The programme is issuing the first 100 visitors to the programme's web site each day from 4th to 8th February 2009 with a 'Free Flowers' e-certificate worth US$50 ...
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NEWS: How to increase customer retention in a recession
While marketing budgets are decreasing as a result of the recession, it is more important than ever to use those budgets wisely, according to Andy Wood, managing director for GI Insight, who suggests that one of the best ways for marketers to spend their reduced budgets is on customer retention and development.
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BRIEFING: Loyalty Index tool to measure loyalty and commitment
The US-based customer retention firm DataCo has launched its new DataCo Loyalty Index to help companies measure customer commitment. According to Tom Salutz, managing director for DataCo, the index aggregates customer responses to a five-question survey, to provide a measure of how customers ...
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NEWS: Differentiating using smarter retail technology
Retailers must do all they can to improve customer service and use every marketing tool available to retain their customers now that recession is turning so many consumers into cost-conscious - and even disloyal - bargain hunters, according to Gregor Rankin, marketing manager for Ingenico.
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BRIEFING: Points giveaway for Aeroplan's 25th birthday
In the past 25 years, Aeroplan reports that its members have accumulated some 821 billion miles and have redeemed many of those miles for more than 16 million rewards. Aeroplan and Air Canada have begun a year-long celebration with the launch of a 25-day 250,000 Mile Giveaway contest in which ...
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NEWS: Points4Life seeks loyalty solution provider
In the UK, the government-backed Points4Life health rewards project in Manchester has issued a procurement briefing to find a loyalty solutions provider to further develop and service the citizen rewards programme.
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BRIEFING: Canadians get Air Miles for Yahoo! searches
Yahoo! Canada has begun aggressively pursuing a greater search engine market share through a new partnership with the Air Miles Rewards Programme, by issuing Air Miles collectors a number of reward miles for conducting online searches through Yahoo!. In a three-way agreement that also involves ...
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