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The Wise Marketer's marketing & customer loyalty report for the week ending March 6th, 2009...
NEWS: Financial services e-mail can improve brand loyalty
Financial services companies that send their customers permission-based e-mail messages tend to reap dividends in the form of enhanced credibility and brand loyalty, according to a study by Epsilon, which found that these campaigns can significantly influence both online and offline customer behaviour.
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BRIEFING: Waitrose aims to engage more customers
Waitrose has launched a direct and digital campaign to promote its new online customer engagement programme, MyWaitrose. The programme has been jointly developed by Waitrose, Kitcatt Nohr Alexander Shaw, and Grand Union and was rolled out at the end of February. Based online at the My Waitrose ...
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NEWS: How to recession-proof a loyalty programme
The world's major markets are entering a recession and customer loyalty programmes are under the microscope, largely because of their apparent ability to attract new customers and increase footfall, according to Shaju Nair, director of global CRM and loyalty for IBS.
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BRIEFING: Consumers buy less as food prices rise
Data recently released by Ipsos Mori shows that 60% of 23,000 people surveyed over 22 countries claim to be buying less as food prices increase, with 56% of British consumers, four out of five French respondents, and three out of four Latin Americans buying less. According to the study, shoppers ...
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NEWS: Tough times mean the customer is king once again
Now, more than ever, British SMEs are devoting time, money and effort to improving their customer relationships, although it is still evident that specific attention is needed in many areas to ensure that their investments are not wasted, according to the 'Customer Kings 2009' report published by Cisco.
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BRIEFING: bmi adopts iFly for frequent flyer programme
London-based airline, bmi, has selected IBS's iFly Loyalty to manage its loyalty programmes (including Diamond Club, Highflyers and Company Rewards) for its passengers. The software will help bmi to administer various FFP and CRM functions, including campaign management, feedback management, fraud ...
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NEWS: Online response is critical to direct marketing
Giving consumers the option to respond online to direct marketing offers has now become the most important factor for encouraging responses and purchases, according to research commissioned by direct marketing firm CDMS.
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BRIEFING: Auto dealer loyalty memberships reach 5m
US-based auto dealership rewards programme, MediaTrac, now has more than five million LoyaltyTrac Service Rewards programme members. Its membership base is equivalent to 40% of all the new vehicles sold in 2008. In times of stagnant vehicle sales growth, auto dealers are turning to new strategies ...
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NEWS: DDM: the new key to e-marketing relevance?
The term 'direct digital marketing' (DDM) is slowly but surely defining a new technology market segment where message relevance and process automation rule the marketing roost, according to Brian Deagan of digital marketing firm Knotice.
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BRIEFING: Most FDs see loyalty as essential in a recession
A new report from GI Insight reveals that finance directors in British firms are strong supporters of loyalty schemes. Four out of five finance directors in the firms surveyed believe that companies with a loyalty scheme will come out of the current economic downturn with 'significant competitive ...
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