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The Wise Marketer's marketing & customer loyalty report for the week ending February 27th, 2009...
NEWS: Eco-consumerism not affected by poor economy
Despite the hard economy 34% of American consumers have said that they are more likely to buy environmentally responsible products today, and another 44% said that their environmental shopping habits have not changed as a result of the economy, according to the 2009 Cone Consumer Environmental Survey.
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BRIEFING: Clubcard to give Tesco the financial services edge?
After making its financial services division fully independent, Tesco is progressing toward creating a stand-alone bank, offering current accounts, mortgages, and other financial products. According to a report from Datamonitor, it will be no surprise if Tesco captures market share from small ...
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NEWS: E-retail loyalty may depend on smarter testing
The addition of some simple testing and accountability to a retail web site can make a significant and positive difference to trading figures, according to James Murray of Interwoven.
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BRIEFING: Brands test in-store digital marketing tools
Media company, Modiv Media, has teamed with Willard Bishop, the Dr Pepper Snapple Group and the Stop & Shop Supermarkets for a series of in-store marketing tests to measure the effectiveness of Modiv's digital media delivery solutions. Using in-store intercepts, interviews, surveys, and ...
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NEWS: Membership Rewards keeps practicality in mind
American Express has announced that it is introducing several new options within its 'Membership Rewards' loyalty programme, offering more practical rewards for tough economic times, allowing cardmembers to save money while redeeming points for fuel cards, appliances, and gift cards at an expanded list of casual dining restaurants and a broader range of retailers.
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BRIEFING: New loyalty platform aims to engage customers
Maritz Loyalty Marketing has launched LoyaltyHQ, a new management portal for operating all aspects of a customer loyalty programme. According to Maritz, clients using it can manage their programmes with increased speed, agility, control and cost performance. Core elements of the platform include: ...
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NEWS: Lifestyle marketing may be key to luxury retail
With so much turmoil in the luxury marketplace, luxury retailers' CMOs need to adopt updated strategies to maintain and build market share, according to Richard Baker of Premium Knowledge Group, which has recently developed a platform to develop information-based brand marketing programmes.
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BRIEFING: Talbots expands Classic Awards scheme
Specialty retailer Talbots has launched an expanded 'Classic Awards' customer loyalty programme, in which non-charge-based loyalty incentives have been included. The programme will now include three levels of participation, each of which will enable customers to earn points for every purchase made ...
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NEWS: Coupons found to have in-store stigma attached
More than 1 in 5 US consumers (22%) admit that they are self-conscious about redeeming coupons at grocery stores, according to research by targeted marketing firm ICOM, commissioned by retail analytics firm Precima.
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BRIEFING: Half of m-coupons redeemed by new customers
A recent advertising campaign featuring mobile coupons for Jiffy Lube produced significant redemption, including approximately 50% from new customers. The programme, created by a Clear Channel station with mobile marketer HipCricket, revealed the benefits of mobile marketing, even in a recession ...
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REVIEW: Answering the Ultimate Question
How Net Promoter Can Transform Your Business - By Richard Owen, Laura L. Brooks PhD. Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction ...
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