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The Wise Marketer's marketing & customer loyalty report for the week ending February 23rd, 2009...
NEWS: Coupons found to have in-store stigma attached
More than 1 in 5 US consumers (22%) admit that they are self-conscious about redeeming coupons at grocery stores, according to research by targeted marketing firm ICOM, commissioned by retail analytics firm Precima.
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BRIEFING: Half of m-coupons redeemed by new customers
A recent advertising campaign featuring mobile coupons for Jiffy Lube produced significant redemption, including approximately 50% from new customers. The programme, created by a Clear Channel station with mobile marketer HipCricket, revealed the benefits of mobile marketing, even in a recession ...
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REVIEW: Answering the Ultimate Question
How Net Promoter Can Transform Your Business - By Richard Owen, Laura L. Brooks PhD. Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction ...
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NEWS: More affluence doesn't mean more for luxury retailers
When the financial meltdown hit the US consumer, it became clear that many previous predictions about the luxury market would be wrong, according to Richard Baker, founder of the US-based Premium Knowledge Group, who has provided new insights into the recession's implications for luxury retailers.
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BRIEFING: SkyMiles offers 25,000 miles for five flights
In the US, Delta Air Lines is offering its SkyMiles frequent flyer programme members the chance to earn up to 25,000 bonus miles (enough for a free domestic flight) for selected round-trip, non-stop flights from its hub at Cincinnati/Northern Kentucky International Airport (CVG). SkyMiles ...
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NEWS: How strong are Green customer relationships, really?
Companies can benefit from making a strong link between customer benefits and 'green' offerings (such as environmental friendliness and eco-conscious policies), according to a year-long, cross-industry study into 'green' attitudes and behaviours of US consumers by design consultancy Continuum and e-customer community provider Communispace.
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BRIEFING: Billing makes 10% of telecom customers defect
One in ten telecommunications enterprise customers has switched providers because of billing problems, according to a survey by Accenture. Customers switched because they were dissatisfied with the way their billing was managed, especially when the carrier was unable to resolve a problem quickly ...
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NEWS: Retailers still need better brand communication
While recent developments in retailing have helped make retail shopping more informative, more interactive, more logical, and more enjoyable, the overall shopping experience still depends to a large degree on the shopper's intentions, according to Chris Carter of UK-based marketing agency, SMP.
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BRIEFING: More marketers ready for data integration
Research into multi-channel marketing strategies by E-Consultancy and Speed-Trap shows that 83% of organisations either "definitely" or "somewhat" put their customers at the heart of their decision making, and that 64% of companies would like to link online and offline data to optimise the overall ...
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NEWS: Mothers defect from pushy and unhelpful brands
UK brands' apparent complacency in dealing with consumers may be costly in the long run, according to research by integrated marketing agency Joshua G2, which found that nearly 70% of mothers - arguably the country's key retail decision makers - are not satisfied with brand communications.
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BRIEFING: HHonors & Amex offer premium rewards card
American Express and the Hilton HHonors frequent guest loyalty programme have launched a new premium co-branded credit card for US-based consumers, called the Hilton HHonors Surpass Card from American Express . The companies have also announced various enhancements to the existing Hilton HHonors ...
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