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The Wise Marketer's marketing & customer loyalty report for the week ending February 20th, 2009...
NEWS: More affluence doesn't mean more for luxury retailers
When the financial meltdown hit the US consumer, it became clear that many previous predictions about the luxury market would be wrong, according to Richard Baker, founder of the US-based Premium Knowledge Group, who has provided new insights into the recession's implications for luxury retailers.
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BRIEFING: SkyMiles offers 25,000 miles for five flights
In the US, Delta Air Lines is offering its SkyMiles frequent flyer programme members the chance to earn up to 25,000 bonus miles (enough for a free domestic flight) for selected round-trip, non-stop flights from its hub at Cincinnati/Northern Kentucky International Airport (CVG). SkyMiles ...
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NEWS: How strong are Green customer relationships, really?
Companies can benefit from making a strong link between customer benefits and 'green' offerings (such as environmental friendliness and eco-conscious policies), according to a year-long, cross-industry study into 'green' attitudes and behaviours of US consumers by design consultancy Continuum and e-customer community provider Communispace.
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BRIEFING: Billing makes 10% of telecom customers defect
One in ten telecommunications enterprise customers has switched providers because of billing problems, according to a survey by Accenture. Customers switched because they were dissatisfied with the way their billing was managed, especially when the carrier was unable to resolve a problem quickly ...
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NEWS: Retailers still need better brand communication
While recent developments in retailing have helped make retail shopping more informative, more interactive, more logical, and more enjoyable, the overall shopping experience still depends to a large degree on the shopper's intentions, according to Chris Carter of UK-based marketing agency, SMP.
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BRIEFING: More marketers ready for data integration
Research into multi-channel marketing strategies by E-Consultancy and Speed-Trap shows that 83% of organisations either "definitely" or "somewhat" put their customers at the heart of their decision making, and that 64% of companies would like to link online and offline data to optimise the overall ...
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NEWS: Mothers defect from pushy and unhelpful brands
UK brands' apparent complacency in dealing with consumers may be costly in the long run, according to research by integrated marketing agency Joshua G2, which found that nearly 70% of mothers - arguably the country's key retail decision makers - are not satisfied with brand communications.
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BRIEFING: HHonors & Amex offer premium rewards card
American Express and the Hilton HHonors frequent guest loyalty programme have launched a new premium co-branded credit card for US-based consumers, called the Hilton HHonors Surpass Card from American Express . The companies have also announced various enhancements to the existing Hilton HHonors ...
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NEWS: The future of customer loyalty: POS integration
Most retailers could be using more up-to-date customer loyalty and promotional platforms, both in-store and on the internet, according to Torex's Doug Hargrove who suggests sending offers by e-mail or SMS instead of printing coupons, or even going wireless to provide on-the-spot offers to customers in-store.
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BRIEFING: Gold Points Plus members offered Spring bonus
Carlson Hotels is offering guests a "3 for 3" promotion, in which members of the Gold Points Plus frequent guest loyalty programme can earn an additional 3,000 bonus Gold Points for staying three nights at any Carlson Hotels property worldwide, between 15th February and 30th April 2009. Unusually ...
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