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The Wise Marketer's marketing & customer loyalty report for the week ending February 16th, 2009...
NEWS: The future of customer loyalty: POS integration
Most retailers could be using more up-to-date customer loyalty and promotional platforms, both in-store and on the internet, according to Torex's Doug Hargrove who suggests sending offers by e-mail or SMS instead of printing coupons, or even going wireless to provide on-the-spot offers to customers in-store.
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BRIEFING: Gold Points Plus members offered Spring bonus
Carlson Hotels is offering guests a "3 for 3" promotion, in which members of the Gold Points Plus frequent guest loyalty programme can earn an additional 3,000 bonus Gold Points for staying three nights at any Carlson Hotels property worldwide, between 15th February and 30th April 2009. Unusually ...
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NEWS: Four ways to keep good employees engaged
With the increasingly important role of good customer relationships in tough economic times, the engagement levels of company employees can make all the difference between customer retention and defection. Consequently, Strategic Connections has compiled a checklist to ensure the integrity of the workforce, both now and when the economy recovers.
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BRIEFING: TeamCard loyalty scheme bucks economic trend
In 2008 the UK-based TeamCard loyalty operator completely revamped both its online and high street loyalty programmes, resulting in record transaction levels from August to December 2008. During the pre-Christmas period, transactions were more than four times the volume for the same period in ...
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NEWS: How brands can empower loyal customers
With the rise of web 2.0 and social networking, price comparison sites and online discount codes, retailers and home shopping brands must adapt quickly in order to connect online with today's 'empowered consumer', according to a report by Experian.
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BRIEFING: Starwood Preferred Guest's 10th birthday promotion
To kick off its tenth anniversary celebration, the Starwood Preferred Guest hotel frequent guest programme has launched a new promotion, developed in response to member feedback, that rewards members with 10,000 bonus Starpoints for every ten nights stayed from until the end of April 2009 ...
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NEWS: New insights into the grocery shopper's mind
Some of the key lifestyle changes that consumers are making to cope with the recession include eating out less, being more efficient with their shopping trips, buy less name-brand goods, buying in bulk, and turning down the thermostat, according to the first 'American Grocery Shopper Study' from BrandSpark International.
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BRIEFING: Real renews PayBack partnership up to 2015
In Germany, Metro Group's hypermarket chain, Real, has extended its contract with the coalition loyalty programme, PayBack, until 2015. As one of the programme's founder members, Real has issued some 9.3 million PayBack cards since the programme started nine years ago. Today, more than 60% of ...
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NEWS: The new demographic: Recession Shoppers
While most consumers are curbing their overall spending as a result of today's poor economic climate, a new demographic group - now known as 'Recession Shoppers' - has revealed that they will go online to find the very best deals as their financial situation deteriorates, according to a study by Penn, Schoen & Berland Associates, and commissioned by LinkShare.
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BRIEFING: Do retail rewards have a future in the recession?
While the UK is experiencing the most severe downturn in recent history, a new report published by The Pepper Corporation, Financial Crisis: Is there a future in retail rewards? argues the case for rewards programmes. According to the report, the continual heavy discounting being used by UK ...
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