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The Wise Marketer's marketing & customer loyalty report for the week ending December 14th, 2009...
NEWS: Top 10% of customers account for 40% of sales
The top 10% of the average North American retail store's customers visit the store more than twice a week, spend more than US$39 per visit, and represent nearly 40% of the store's total sales, according to an analysis of over 2 million grocery shoppers by Concept Shopping Inc.
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BRIEFING: Pita Pit launches gift card loyalty scheme
The US arm of Canadian restuarant chain, Pita Pit, has launched a US-wide gift card and loyalty programme known as the Pit Card. A single card acts as both a traditional gift card and a loyalty point system. It can be loaded with any prepaid amount or be used to accumulate points toward future ...
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NEWS: A new level of marketing subtlety: north or south?
Believe it or not, there appears to be a correlation between the direction a consumer takes to reach a store and how they perceive the store itself, according to research published in the December 2009 issue of the Journal of Marketing Research.
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BRIEFING: Recession inspires new generation of savers
A survey from consumer insight firm KDB has found that younger Britons plan on saving more while their elders seek to bring their borrowing down. With the UK still facing tough economic times, 45% of all consumers are determined to boost savings and 56% expect to borrow less. But the youngest ...
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NEWS: How to measure social media marketing ROI
Social media ROI is a hot topic in the marketing world, and the phenomenon is already changing the way the world looks at itself. A new white paper by Guy Powell of DemandROMI explains how marketers can take advantage of it, measure it, benchmark the results of marketing activities against it, react to what consumers are saying, and even predict campaign results.
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BRIEFING: Apollo Optik renews Payback partnership
In Germany, the chain of opticians Apollo Optik has extended its contract with the Payback loyalty programme until at least 2013. Apollo was a founding member of Payback and has been in partnership with the programme for almost ten years. "Payback has become a key element of our communications ...
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NEWS: Maximiles & MasterCard launch Dutch cashback scheme
The European online loyalty programme operator Maximiles has partnered with MasterCard Europe to launch an online cashback discount programme in the Netherlands for all MasterCard customers.
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BRIEFING: RFID wristband enables coupons and rewards
The real-time rewards and mobile marketing firm Talisman has partnered with radio frequency identification technology firm RFID-n-Print to launch a dynamic mobile marketing solution based on an RFID wristband. The Re-Coup wristband provides consumers with instant rewards and promotional offers ...
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NEWS: E-retailers could gain more loyalty from their data
While e-retailers are still working hard at improving the customer experience using multiple web-based technologies, most remain uncertain about the effectiveness of their usage of the data they gather while doing so, according to a survey report from search technology provider SLI Systems.
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BRIEFING: Jeanswest takes loyalty into the cloud
Jeanswest, a fashion retailer operating 220+ stores in Australia and New Zealand, has implemented a 'cloud-based' loyalty system with help from LoyaltyTech and Responsys. The new system, which uses the internet-based 'cloud' model of data storage (i.e. always accessible from anywhere with an ...
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