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The Wise Marketer's marketing & customer loyalty report for the week ending December 10th, 2009...
NEWS: How to measure social media marketing ROI
Social media ROI is a hot topic in the marketing world, and the phenomenon is already changing the way the world looks at itself. A new white paper by Guy Powell of DemandROMI explains how marketers can take advantage of it, measure it, benchmark the results of marketing activities against it, react to what consumers are saying, and even predict campaign results.
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BRIEFING: Apollo Optik renews Payback partnership
In Germany, the chain of opticians Apollo Optik has extended its contract with the Payback loyalty programme until at least 2013. Apollo was a founding member of Payback and has been in partnership with the programme for almost ten years. "Payback has become a key element of our communications ...
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NEWS: Maximiles & MasterCard launch Dutch cashback scheme
The European online loyalty programme operator Maximiles has partnered with MasterCard Europe to launch an online cashback discount programme in the Netherlands for all MasterCard customers.
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BRIEFING: RFID wristband enables coupons and rewards
The real-time rewards and mobile marketing firm Talisman has partnered with radio frequency identification technology firm RFID-n-Print to launch a dynamic mobile marketing solution based on an RFID wristband. The Re-Coup wristband provides consumers with instant rewards and promotional offers ...
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NEWS: E-retailers could gain more loyalty from their data
While e-retailers are still working hard at improving the customer experience using multiple web-based technologies, most remain uncertain about the effectiveness of their usage of the data they gather while doing so, according to a survey report from search technology provider SLI Systems.
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BRIEFING: Jeanswest takes loyalty into the cloud
Jeanswest, a fashion retailer operating 220+ stores in Australia and New Zealand, has implemented a 'cloud-based' loyalty system with help from LoyaltyTech and Responsys. The new system, which uses the internet-based 'cloud' model of data storage (i.e. always accessible from anywhere with an ...
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NEWS: Benefits of a customer engagement strategy
While customer engagement is not a 'cure-all' for a troubled economy, or even for today's rapid changes in the business environment, what it does offer is an opportunity to reap the benefits of greater predictability in customer relationships, according to a study by E-Consultancy and cScape.
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BRIEFING: Germans offered Payback points for eBay purchases
Members of Germany's popular Payback loyalty programme can now collect points when shopping on eBay (within the country). Every 2 spent on eBay earns 1 Payback point for each item purchased, whether as an auction or a fixed price item, and whether new or used. Payback members can now collect ...
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NEWS: Online lead generation could revive retail sales
Marketing departments tend to be at their most creative during the run up to public holidays, with Christmas providing an unparalleled competitive challenge, according to Kevin Rice, managing director for Clash-Media in the UK, who suggests that targeted online lead generation techniques could boost not only online sales but also in-store retail sales.
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BRIEFING: Social media overlooked for consumer evangelism
Research from The CMO Club and Hill & Knowlton reveals that 84% of CMOs allocate less than 10% of their budgets to experimenting through social media and non-traditional communications channels, with 55% allocating just 5% or less. In contrast, according to a 2008 study (the Pew & American Life ...
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