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The Wise Marketer's marketing & customer loyalty report for the week ending January 4th, 2010...
NEWS: Top 12 loyalty marketing trends for 2010
The key concepts that are set to drive customer loyalty for the next 12 months include customer engagement, collaboration, sustainability, and ROI (return on investment), according to Mark Johnson, CEO for loyalty marketing association Loyalty 360.
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BRIEFING: Payback & BetterPlace partner for charity donations
In cooperation with the online charitable donations platform, BetterPlace.org, Payback has introduced a new way of donating loyalty points that is customised, transparent and direct. Thanks to the newly created Payback donations initiative, millions of Payback members can donate the value of their ...
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NEWS: How supplier relationships affect customer loyalty
By strengthening its supply chain relationships, the independent retail sector could find itself wielding a powerful new weapon in its battle for the loyalty of consumers, according to Marcus Vallance, CEO for SalesOut.
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BRIEFING: New platform offers relationship-building rebates
The promotions and rebate fulfillment provider Skybridge Marketing has launched a new Consumer's Choice rebate programme to help marketers improve brand engagement with customers. The programme simplifies the giving of product rebates and helps marketers focus more on the customer relationship ...
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NEWS: Aeroplan reports increasing charity donations
Despite harsh economic conditions and the strain that charitable organisations are facing with declining donations, in Canada, Aeroplan reports that its charitable giving programmes are increasing their donations.
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BRIEFING: Sea Miles expands mileage redemption options
The North American cruise loyalty provider SeaMiles has announced new benefits for its members, including new and enhanced opportunities to earn SeaMiles, as well as the ability to redeem SeaMiles for car rentals, resort and hotel stays, and air travel. The enhanced benefits for the SeaMiles Visa ...
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NEWS: Dedicated account managers boost B2B satisfaction
For retail electricity providers in Texas, USA, providing account representatives to handle business customer enquiries results in a considerable lift in overall satisfaction, according to the 2009 Texas Business Retail Electric Provider Customer Satisfaction Study by J.D. Power and Associates.
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BRIEFING: Chase partners with Facebook for charity votes
In the US, Chase and Facebook have announced the launch of Chase Community Giving: You Decide What Matters , a grassroots campaign to inspire a new style of corporate philanthropy. Facebook users are now able to choose from more than 500,000 small and local charities to decide which community ...
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NEWS: Awards highlight smartest predictive analytics
Predictive analytics solutions provider SPSS has announced the winners of its annual 'Insight Awards', presented at the 2009 Directions User Conference in Las Vegas, USA.
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BRIEFING: Online voucher codes helping to boost sales
Offering online voucher codes and discount vouchers could help businesses to gain more customers in the long term, according to online voucher distributor VoucherSeeker. The company argues that price-aware consumers are increasingly turning to the internet to research prices before making a ...
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