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The Wise Marketer's marketing & customer loyalty report for the week ending December 31st, 2009...
NEWS: Aeroplan reports increasing charity donations
Despite harsh economic conditions and the strain that charitable organisations are facing with declining donations, in Canada, Aeroplan reports that its charitable giving programmes are increasing their donations.
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BRIEFING: Sea Miles expands mileage redemption options
The North American cruise loyalty provider SeaMiles has announced new benefits for its members, including new and enhanced opportunities to earn SeaMiles, as well as the ability to redeem SeaMiles for car rentals, resort and hotel stays, and air travel. The enhanced benefits for the SeaMiles Visa ...
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NEWS: Dedicated account managers boost B2B satisfaction
For retail electricity providers in Texas, USA, providing account representatives to handle business customer enquiries results in a considerable lift in overall satisfaction, according to the 2009 Texas Business Retail Electric Provider Customer Satisfaction Study by J.D. Power and Associates.
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BRIEFING: Chase partners with Facebook for charity votes
In the US, Chase and Facebook have announced the launch of Chase Community Giving: You Decide What Matters , a grassroots campaign to inspire a new style of corporate philanthropy. Facebook users are now able to choose from more than 500,000 small and local charities to decide which community ...
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NEWS: Awards highlight smartest predictive analytics
Predictive analytics solutions provider SPSS has announced the winners of its annual 'Insight Awards', presented at the 2009 Directions User Conference in Las Vegas, USA.
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BRIEFING: Online voucher codes helping to boost sales
Offering online voucher codes and discount vouchers could help businesses to gain more customers in the long term, according to online voucher distributor VoucherSeeker. The company argues that price-aware consumers are increasingly turning to the internet to research prices before making a ...
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NEWS: Holiday bonuses don't build staff loyalty
Holiday cash bonuses are set to become a thing of the past, in the US at least, with the future of staff motivation and loyalty lying in performance-related incentives, according to employee rewards specialist, I Love Rewards.
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BRIEFING: 'Cash for Clunkers' damaged US car owners' loyalty
The US government's so-called Cash for Clunkers (C4C) programme may have created an unforeseen side-effect in vehicle sales, particularly relating to owner loyalty, according to recent analysis by R. L. Polk & Co. Between July and August 2009, when dealer showrooms saw increasing traffic and ...
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NEWS: Study reveals what drives car owner loyalty
Resale value and vehicle quality have become increasingly important reasons for new vehicle buyers to remain loyal to an automotive brand, according to the '2009 Customer Retention Study' by J.D. Power and Associates.
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BRIEFING: Brussels Airlines joins Aeroplan
Aeroplan has announced the addition of Brussels Airlines to its roster of travel partners. Aeroplan Members can now accumulate and redeem Aeroplan Miles for travel with Brussels Airlines. "Adding Brussels Airlines to our partner list brings our total number of airline partners to 33, flying to ...
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